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Africa in Fashion: Luxury, Craft and Textile Heritage

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Africa in Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of contemporary and avant-garde African brands.

Part One looks at Africa's rich cultural heritage and place in the network of global fashion. The first chapter retells the history of African fashion, exploring Africa's textile traditions, artisanship and role as a global resource. The second chapter presents a New Africa and examines the promise and potential of Africa's markets, while challenging stereotypes and the concept of European hegemony particularly in the realm of luxury fashion. It also spotlights Africa's unique position as the global industry shifts towards a more sustainable future.

Part Two ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent's most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice. Covering unisex fashion, menswear, womenswear, accessories and jewelry the brands are each purposefully selected to contribute uniquely to the mosaic of Africa evolving creative landscape.

ISBN-13: 9781913947958

Media Type: Paperback

Publisher: Laurence King

Publication Date: 05-24-2022

Pages: 200

Product Dimensions: 10.04h x 7.61w x 0.65d

Ken Kweku Nimo is a Ghanaian researcher, brand strategist and designer. He holds a BA Hons in Fashion Merchandising and an MA in Design from the University of Johannesburg. Ken's work underscores the potential of Africa's luxury industry and cultural renaissance. He has contributed articles to the Journal of Design, Business and Society, and the Journal of Fashion Marketing and Management. He is a regular speaker at the In Pursuit of Luxury Conference (IPOL).