Table of Contents
Contents
Contact Chuck Underwood. . xi
Reviews. . xiii
Introduction. . xv
What Is A Generation?
Chapter 1 What Is A Generation?. . 3
Chapter 2 America’s 5 Living Generations. . 10
Chapter 3 Canada And Other Nations. . 17
Chapter 4 How Generational Strategy Is Used. . 24
Chapter 5 Beware The Crap. . . . . . . . . . . . . . .27
Chapter 6 Where Does Chuck Underwood Get His Information?. . 32
Their Unforgettable Life Stories
The Silents: America’s Last Innocent Generation. . 43
Chapter 7 The Silents. . . 45
The Boomers: Forever Young. . 103
Chapter 8 The Boomers. . 105
Gen X: 58,541,842 Armies Of One. . 199
Chapter 9 Gen X. . 201
The Millennials: The New World. . 317
Chapter 10 The Millennials. . 319
Chapter 11 When Will Millennials End And
Our Next Generation Begin?. . 415
The Generational Disruption Of The Workplace
Chapter 12 Generational Workplace Diversity And Strategies. . 423
Chapter 13 Silents In The Workplace. . 427
Chapter 14 Boomers In The Workplace. . 442
Chapter 15 X’ers In The Workplace. . 457
Chapter 16 Millennials In The Workplace. . 480
The Generational Disruption Of The Marketplace
Chapter 17 Generational Marketplace Strategies. . 521
Chapter 18 Marketing To Silents. . 535
Chapter 19 Marketing To Boomers. . 567
Chapter 20 Marketing To X’ers. . 618
Chapter 21 Marketing To Mils.
Creating the Right Organizational Culture
Chapter 22 Creating the Right Organizational Culture. . 683
Chapter 23 Industry-Specific Applications Of Generational Strategies. . 688
Generational Manners, Civility, Courtesy. . 689
Generational Higher-Education Strategies. . 691
Generational Research Strategies. . 694
Generational Newspaper Strategies. . 696
Generational Patient Care Strategies. . 699
Generational Behavioral Health Care Strategies. . 700
Labor Shortages In Manual Labor. . 704
Generational Economic Development And Community
Planning Strategies. . 706
Generational Political Strategies: Legislative Relations, Campaigns, And Advocacy. . 710
Generational Fundraising And Development Strategies. . 712
Generational Selling And Customer Service Strategies. . 716
Generational Faith-Based Strategies. . 724
Generational Membership And Volunteer Strategies. . 729
Generational Leadership And Governance Strategies. . 731
Chapter 24 The Speech. . 734
About The Author. . 781
Written Evaluations Of Chuck’s
Seminars And Keynotes. . 783
The Final Thought. . 788
How To Purchase . 790