Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar

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An enlightening guide for sales representatives and entrepreneurs alike that teaches readers how to be a master storyteller and shows them how whoever tells the best story gets the sale.
Product Details

ISBN-13: 9781642793727

Media Type: Paperback

Publisher: Morgan James Publishing

Publication Date: 10-08-2019

Pages: 192

Product Dimensions: 5.40(w) x 8.40(h) x 0.50(d)

About the Author

John Livesay has a reputation for enabling his audience to become "Revenue Rockstars", speaking to organizations such as Coca-Cola, Jaguar, Anthem Insurance and Coldwell Banker and writing a column for equities.com. His insights are hard-earned from his own 20 years in high-end media sales. John's most recent book is The Successful Pitch and he is the host of a weekly podcast by the same name that is heard in over 60 countries. He has a TEDx talk called "Be The Lifeguard Of Your Own Life" and is a contributing writer for Forbes.com. John was born in Chicago, grew up in Elk Grove Village, and currently resides in Los Angeles, California.

Table of Contents

Table of Contents

Foreword xv

Introduction: Disruption to Reinvention 1

Chapter 1 The Best Story Gets the Sale 11

Chapter 2 Create Your Own Reality 27

Chapter 3 Getting Your Foot in the Door 45

Chapter 4 Getting a Seat at the Table 59

Chapter 5 Getting People To Lean In 85

Chapter 6 The Dance-Overcoming Objections 109

Chapter 7 Irresistible You 135

Quick Reference Guide 165

Acknowledgements 169

About the Author 171

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