Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.
Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of:
- The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it
- The four strategies companies use to launch and grow brands successfully
- How to use strategy-integrated metrics to promote continuous learning in organizations
- How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues
Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.
Product Details
ISBN-13: 9781119712060
Media Type: Hardcover
Publisher: Wiley
Publication Date: 08-24-2021
Pages: 272
Product Dimensions: 6.20(w) x 8.90(h) x 1.00(d)
About the Author
MARTA DAPENA BARÓN is President of The Big Picture Partners, an executive training and marketing strategy firm. She is a coauthor of Marketing Management: The Big Picture and coaches over 1,000 executives each year on the subject of commercial strategy.
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