Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
Product Details
ISBN-13: 9781032373720
Media Type: Paperback
Publisher: Routledge
Publication Date: 11-17-2023
Pages: 384
Product Dimensions: 9.21h x 6.14w x 0.82d