Product Details
ISBN-13: 9780470223390
Media Type: Hardcover
Publisher: Wiley
Publication Date: 03-07-2008
Pages: 272
Product Dimensions: 6.20(w) x 9.00(h) x 1.00(d)
About the Author
JACK TROUT is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the nation’s most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles. STEVE RIVKIN is founder of Rivkin & Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.
Read an Excerpt
What People are Saying
What People are Saying About This
Table of Contents