Two successful movie and TV producers provide the reader with the tools needed to create, develop, and sell ideas to Hollywood. Producers Jonathan Koch ("Beyond the Glory") and Robert Kosberg (Deep Blue Sea) are known as the "Kings of Pitch." They currently have more than a dozen projects in development at major studios, including projects with Josh Lucas, Tobey Maguire, and Katherine Heigl.
Product Details
ISBN-13: 9781884956317
Media Type: Paperback
Publisher: Linden Publishing
Publication Date: 04-01-2004
Pages: 167
Product Dimensions: 5.95(w) x 9.03(h) x 0.49(d)
Table of Contents
Table of Contents
Foreword
xi
Chapter 1
Who We Are
1
Photocopying
4
Chapter 2
Who You Are
9
Idea People
10
Selling Your Ideas as Property
11
Chapter 3
How We Created Our Positions
13
Chapter 4
What Is "High Concept"?
17
Low Concept
19
What if It's Neither-Nor?
19
Back to High Concept
19
Sample High Concept Pitch
20
Chapter 5
Start With a Good Idea
25
Freshness
25
Commercial Viability
28
Marketability
28
Timeliness
29
Demographics
30
Other Factors to Consider
32
Finding those Great Ideas
33
Ideas from Articles, Radio, TV
39
Ideas from Books
40
Public Domain
41
When Looking for and Generating Ideas, Keep in Mind
41
Chapter 6
All-Time Worst Pitches
43
Good Examples of Bad Ideas
43
So, Did This Help?
50
Here's a List of Elements that Will Most Likely Make Your Idea Dead on Arrival
50
Chapter 7
How Much Is My Idea Worth?
53
A Very Tough Question
53
Forms of Payment
54
Chapter 8
Protecting Your Idea
61
Register Your Treatment
62
Mail It to Yourself
63
Be Mindful
64
Be Concise and Specific
64
Pitch It Everywhere
65
Chapter 9
Preparing Your Pitch
67
Titles
68
Anatomy of a Pitch
68
Film Treatments
70
Reality Show Treatments
72
Treatments for Game Shows
74
Treatments for Hybrid Shows: Competitive Reality Shows
75
Treatments for Documentary/Biography Shows
75
Treatments for Soap Operas
76
Treatments for News Magazines and Talkshows
76
Treatments for Dramas and Sitcoms: "Bibles"
76
Refining the Pitch
78
Chapter 10
Getting into the Room
81
Where to Begin?
82
So You've Got a Good Idea, a Pitch, and the Numbers to Call: Now What?