Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results.
In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
- Story
- How
- Audience
- Reach
- Excellence
Social Media Success for Every Brand does not require you to be familiar with Building a StoryBrand, but provides enough foundation to prepare you for practical success with their social media content.
Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Product Details
ISBN-13: 9781400214969
Media Type: Paperback
Publisher: HarperCollins Leadership
Publication Date: 10-22-2019
Pages: 144
Product Dimensions: 5.90(w) x 8.90(h) x 0.60(d)
About the Author
Claire Diaz-Ortiz (@claire) is an author, speaker and innovation advisor who was an early employee at Twitter. Named one of the 100 Most Creative People in Business by Fast Company and called “The Woman Who Got the Pope on Twitter” by Wired, she holds an MBA and other degrees from Stanford and Oxford and has been featured widely in print and broadcast media. She is the award-winning author of eight books that have been published in more than a dozen countries.
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