The answer is customer experience, and the best part about customer experience is that it's delivered by human beings which are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company's best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
Product Details
ISBN-13: 9781631954580
Media Type: Paperback
Publisher: Morgan James Publishing
Publication Date: 09-14-2021
Pages: 212
Product Dimensions: 5.90(w) x 8.90(h) x 0.60(d)
About the Author
Dan Gingiss is an international keynote speaker and customer experience coach who teaches audiences and corporations that a remarkable customer experience can be their best sales and marketing strategy. He spent 20 years in Corporate America delighting customers while holding leadership positions at three Fortune 300 companies - McDonald's, Discover and Humana. Dan is the author of Winning at Social Customer Care, a host of the Experience This! Show podcast, and a regular contributor to Forbes. He earned a B.A. in psychology and communications from the University of Pennsylvania and an M.B.A. in marketing from the Kellogg School of Management at Northwestern University. He currently resides in Buffalo Grove, IL.