The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.
Product Details
ISBN-13: 9780071410120
Media Type: Paperback
Publisher: McGraw Hill LLC
Publication Date: 07-01-2003
Pages: 240
Product Dimensions: 8.60(w) x 8.90(h) x 0.70(d)
About the Author
Stephen C. Harper, Ph.D. is a professor of management at the University of North Carolina at Wilmington and president of management consulting firm Harper and Associates, Inc.
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