We've all had the desire to travel through time and see what our lives will be like later in life. But while we want the best possible future for ourselves, we often fail to make decisions that would truly make that version of the future a reality:
- Why do we choose steak over vegetables at dinner, waving off concerns about high cholesterol?
- Why do we splurge on luxury cars rather than save for retirement?
- Why can't we stick to our exercise programs?
- Why are so many of us so disconnected from our future selves?
Product Details
ISBN-13: 9780316421256
Media Type: Hardcover
Publisher: Little - Brown and Company
Publication Date: 06-06-2023
Pages: 304
Product Dimensions: 6.20(w) x 9.30(h) x 1.20(d)
About the Author
Hal Hershfield is a professor of marketing, behavioral decision‑making, and psychology at UCLA’s Anderson School of Management, where he has won numerous awards for his teaching and research. His research on future selves has received widespread attention in outlets such as NPR, the New York Times, the Wall Street Journal, the Boston Globe, the Washington Post, and The Atlantic. Hershfield's research has been published in prestigious business, psychology, and general science academic journals, as well as in the Harvard Business Review, Scientific American, and Psychology Today.