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A New Way to Think: Your Guide to Superior Management Effectiveness

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Named one of "10 Must-Read Career and Leadership Books For 2022" by Forbes

The ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers.

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.

Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it.

Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.

Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential guide for any current or aspiring business leader.

ISBN-13: 9781647823511

Media Type: Hardcover

Publisher: Harvard Business Review Press

Publication Date: 05-03-2022

Pages: 256

Product Dimensions: 9.10(w) x 6.30(h) x 1.00(d)

Roger L. Martin is Professor of Strategic Management, Emeritus, at the Universityof Toronto's Rotman School of Management, where he also served as Dean (1998–2013). In 2017 Thinkers50 named him the world's number one management thinker. He has published twelve books, including When More Is Not Better and Playing to Win (with A.G. Lafley). Martin is a trusted strategy adviser to the CEOs of many global companies. A Canadian from Wallenstein, Ontario, he holds a BA from Harvard College and an MBA from Harvard Business School.Connect with Roger L. Martin at: rogerlmartin.com twitter.com/RogerLMartin

Table of Contents

Introduction 1

Thinking Differently about the Essentials of Management

Part 1 On Context

1 Competition 15

It happens at the front line, not at the head office.

2 Stakeholders 29

To actually create shareholder value, put customers before shareholders.

3 Customers 39

The familiar solution usually trumps the perfect one.

Part 2 Making Choices

4 Strategy 55

In strategy, what counts is what would have to be true-not what is true.

5 Data 75

Creating great choices requires imagination more than data.

Part 3 Structuring Work

6 Culture 91

You can only change it by altering how individuals work with one another.

7 Knowledge Work 111

You must organize around projects, not jobs.

8 Corporate Functions 125

Give them their own strategies.

Part 4 Key Activities

9 Planning 141

Recognize that it's no substitute for strategy.

10 Execution 151

Accept that it's the same thing as strategy.

11 Talent 165

Feeling special is more important than compensation.

12 Innovation 177

The design of the intervention is as critical as the innovation itself.

13 Capital Investment 191

Assume that its value is reset as soon as it is embedded.

14 M&A 205

You need to give value to get value.

Afterword 215

Index 219

Acknowledgments 229

About the Author 233