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Baseline Shift: Untold Stories of Women in Graphic Design History - Paperback | Diverse Reads

Baseline Shift: Untold Stories of Women in Graphic Design History

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Baseline Shift captures the untold stories of women across time who used graphic design to earn a living while changing the world.

Baseline Shift centers diverse women across backgrounds whose work has shaped, shifted, and formed graphic design as we know it today. From an interdisciplinary book designer and calligrapher starting out in Harlem's Renaissance, to the invisible drafters of Monotype's drawing office, the women represented here include auteurs, advocates for social justice, and creators ahead of their time. The fifteen essays in this illustrated collection come from contributors with a variety of backgrounds and perspectives. Baseline Shift is essential reading for students and practitioners of graphic design, as well as anyone with an interest in women's history.

ISBN-13: 9781648960062

Media Type: Paperback

Publisher: Princeton Architectural Press

Publication Date: 10-26-2021

Pages: 192

Product Dimensions: 5.60(w) x 7.90(h) x 0.60(d)

Briar Levit is a designer and associate professor of graphic design at Portland State University in Portland, Oregon. She conceived of, directed, and produced the feature-length documentary Graphic Means: A History of Graphic Design Production.

Table of Contents

Introduction Briar Levit 6

Publishing

"Her Greatest Work Lay in Decorative Design": Angel Ds Cora, Ho-Chunk Artist (1869-1919) Linda M. Waggoner 12

A Black Renaissance WomanL Louise E. Jefferson Tasheka Arceneaux-Sutton 22

Women of the Federal Art Project Poster Division Katie Krcmarik 32

One for the Books: Ellen Raskin's Design, Lettering, and Illustration Briar Levit 42

Bee Feitler: The Sir to Ms. Years Tereza Bettinardi 52

Activism & Patriotism

By Women, for Women: Suffragist Graphic Design Meredith James 62

In the Beginning, Woman Was the Sun Ian Lynam 74

Collective Authorship and Shared Process: The Madame Binh Graphics Collective Aggie Toppins 84

Typist to Typesetter: Norma Kitson and Her Red Lion Setters Ruth Sykes 94

Press & Production

Quick and Correct Compositors at the Case: Early Colonial Women Printers Sarah McCoy 102

Dora Pritchett, Dora Laing, Patricia Saunders…: The Invisible Women of Monotype's Type Drawing Office Alice Savoie Fiona Ross 110

Press On!-Feminist Historiography of Print Culture and Collective Organizing MMS (Maryam Fanni Matilda Flodmark Sara Kaaman) 120

Commercial

Celebrating Söre Popitz, the Bauhaus's Only Known Woman Advertising Designer Madeleine Morley 128

Clearing the Fog: Marget Larsen, San Francisco Designer Sean Adams Louise Sandhaus 138

Betti Broadwater Haft: "Letterforms Are Sacred to Me" Anne Galperin 150

Afterword Martha Scotford 160

Acknowledgments 164

Notes 165

Contributors 175

Credits 179

Index 180