This essential guide for capital campaigns of all sizes and configurations—from small start-ups to colleges and universities—is ideal for novices and experienced professionals alike. Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready. Key Features: • Provides clear, step-by-step instructions for launching and managing a capital campaign • Loaded with examples of real-life capital campaigns to help the reader understand the real world application of strategies • Offers many charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign
ISBN-13: 9781284069235
Media Type: Paperback
Publisher: Jones & Bartlett Learning
Publication Date: 09-16-2016
Pages: 406
Product Dimensions: 7.00(w) x 9.00(h) x 1.10(d)
Andrea has been guiding capital campaigns for 25 years, for clients ranging from cancer centers to Planned Parenthood affiliates, schools, settlement houses and arts organizations. She has helped new and community-based organizations raise the money they need for a solid start; and helped well-established organizations raise hundreds of millions of dollars. Working from the premise that “involvement yields investment,” Andrea shows her clients how to fully engage volunteers. Her unique approach—which draws on a sophisticated understanding of psychology and group process—isn’t just about asking for larger gifts; it’s about building relationships that inspire donor generosity. Andrea comes to this approach to fundraising through her long-standing interest in human behavior. She received her Master degree in Philosophy from Brown University. She is a graduate of the Johns Hopkins Fellows Program in Change Management and serves on the faculty of the Gestalt International Study Center where she teaches a course for non-profit leaders.
Table of Contents
A HeadDedication
Preface
Acknowledgments
Chapter 1 Capital Campaigns: More than Money
Chapter 2 Getting Ready for the Campaign
Chapter 3 Five Essential Building Blocks of Campaign Readiness
Chapter 4 The Campaign Planning Study or Fundraising Feasibility Study
Chapter 5 Capital Campaign Staff and Committees
Chapter 6 Readying Your Board for Campaign Success
Chapter 7 Working with External Consultants
Chapter 8 Building the Campaign Team
Chapter 9 Foundational Elements of your Campaign Plan
Chapter 10 Technical Elements of your Campaign Plan
Chapter 11 Campaign Communications
Chapter 12 Identifying Prospective Donors
Chapter 13 Organizing your Solicitations
Chapter 14 Working the Quiet Phase—Your Largest Gifts
Chapter 15 Soliciting Your Other Insiders
Chapter 16 Going Public
Chapter 17 The Discipline of Gratitude
Chapter 18 Beyond the Campaign
Chapter 19 Campaign Troubleshooting
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