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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon - Paperback | Diverse Reads

Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon

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How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing--and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation.

  • Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history
  • Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board
  • Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate

    • From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.

    ISBN-13: 9781118157022

    Media Type: Paperback

    Publisher: Wiley

    Publication Date: 11-08-2011

    Pages: 416

    Product Dimensions: 6.00(w) x 8.90(h) x 1.20(d)

    JULIE MACINTOSH, an award-winning financial journalist, led the Financial Times's coverage of the takeover of Anheuser-Busch as its U.S. Mergers and Acquisitions Correspondent. She also covered the near-collapse of the global banking system while on the mergers beat and, before that, wrote for the newspaper's influential "Lex" column. Prior to joining the Financial Times, she spent six years as a reporter and correspondent for Reuters and, in 2003, was named one of NewsBios's "Top 30 Business Journalists Under 30." She regularly appears on CNBC and MSNBC.

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    What People are Saying About This

    From the Publisher

    "MacIntosh . . . earns extra credit for staying on the Anheuser-InBev case despite considerable macrocosmic distractions. . . . The author's persistence pays off in her account of the Busch family's searing internecine strife." —-The New York Times

    Table of Contents

    Cast of Characters xiii

    Author’s Note xvii

    Prologue 1

    Chapter 1: The Game is Afoot 5

    Chapter 2: Crazy and Lazy at Loggerheads 23

    Chapter 3: The Colossus 37

    Chapter 4: Selling the American Dream 57

    Chapter 5: The Fourth Abides 77

    Chapter 6: The Hunter’s Frozen Trigger Finger 111

    Chapter 7: A Babe in the Woods 127

    Chapter 8: The Old Gobi Desert Trick 143

    Chapter 9: Mr. Brito Goes to Washington 161

    Chapter 10: Angry Bedfellows 181

    Chapter 11: The Board: August, August, and Augusta 203

    Chapter 12: The Montagues and the Busches 241

    Chapter 13: A Seller from “Hello” 257

    Chapter 14: Put Up or Shut Up 275

    Chapter 15: A Long Way from St. Louis 295

    Chapter 16: A Toast on Both Sides 311

    Chapter 17: Cash Out or Hunker Down 323

    Epilogue 341

    Notes 355

    Acknowledgments 369

    About the Author 371

    Index 373