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How to Be a Founder: How Entrepreneurs can Identify, Fund and Launch their Best Ideas

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An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs.

Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question “how do I get started?” It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel investors.

Alice Bentinck and Matt Clifford are the co-founders of Entrepreneur First (EF). Over the last decade, they have worked with thousands of ambitious individuals across the world, supporting them to become founders. Those individuals have now built companies worth billions of dollars that are taking on some of the world's biggest challenges, including finding hard-to-spot cancers, tackling climate change and building new financial platforms. In How to Be a Founder, the authors share advice, insights and lessons from their decade of experience working with individuals to become successful founders. The book covers what you need to do today to start your journey as a founder and the steps to take to maximise your chances of building a high-growth, scalable company. You'll also hear advice from some of the world's best investors and entrepreneurs who have built some of most iconic technology companies of our time.

ISBN-13: 9781472994349

Media Type: Hardcover

Publisher: Bloomsbury USA

Publication Date: 10-25-2022

Pages: 224

Product Dimensions: 6.00(w) x 9.30(h) x 0.90(d)

Alice Bentinck MBE is the co-founder of Entrepreneur First. She is part of the UK government's AI Council and was selected as one of the Prime Minister's Business Council advisors 2022. She started her career at McKinsey & Co. Matt Clifford MBE is the co-founder and CEO of Entrepreneur First. He is a non-executive director of Innovate UK, and a Trustee of the Kennedy Memorial Trust. Matt started his career at McKinsey & Co. and holds degrees from Cambridge and MIT, where he was a Kennedy Scholar. Matt and Alice also co-founded Code First: Girls, the UK's leading organization for women in tech, which has taught more than 50,000 women to code, for free. They are both now non-executive directors.

Table of Contents

Foreword vii

Introduction 1

Part 1 The Founder Mindset 9

Chapter 1 What makes a great founder 11

Chapter 2 The myths that stop founders 24

Chapter 3 What causes failure and how to avoid it 43

Chapter 4 Cultivating the mindset of a founder 51

Part 2 The Founding Process 61

Chapter 5 Three and a half rules for ambitious founders 63

Chapter 6 Understand your edge 72

Chapter 7 How to use your edge 87

Chapter 8 Choosing your co-founder 97

Chapter 9 Working with your co-founder and testing the team 112

Chapter 10 Getting to founder/idea fit 124

Chapter 11 Customer Development - finding out your customer's secrets 139

Part 3 Growing and Scaling 159

Chapter 12 An introduction to startup financing 161

Chapter 13 How to raise money 175

Chapter 14 Preparing for the road ahead 184

Chapter 15 Building culture 192

Chapter 16 What happens next? 202

Bibliography 207

Acknowledgements 209

Index 211