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Misogynoir Transformed: Black Women's Digital Resistance

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Where racism and sexism meet—an understanding of anti-Black misogyny

When Moya Bailey first coined the term misogynoir, she defined it as the ways anti-Black and misogynistic representation shape broader ideas about Black women, particularly in visual culture and digital spaces. She had no idea that the term would go viral, touching a cultural nerve and quickly entering into the lexicon. Misogynoir now has its own Wikipedia page and hashtag, and has been featured on Comedy Central’s The Daily Show and CNN’s Cuomo Prime Time. In Misogynoir Transformed, Bailey delves into her groundbreaking concept, highlighting Black women’s digital resistance to anti-Black misogyny on YouTube, Facebook, Tumblr, and other platforms.

At a time when Black women are depicted as more ugly, deficient, hypersexual, and unhealthy than their non-Black counterparts, Bailey explores how Black women have bravely used social-media platforms to confront misogynoir in a number of courageous—and, most importantly, effective—ways. Focusing on queer and trans Black women, she shows us the importance of carving out digital spaces, where communities are built around queer Black webshows and hashtags like #GirlsLikeUs.

Bailey shows how Black women actively reimagine the world by engaging in powerful forms of digital resistance at a time when anti-Black misogyny is thriving on social media. A groundbreaking work, Misogynoir Transformed highlights Black women’s remarkable efforts to disrupt mainstream narratives, subvert negative stereotypes, and reclaim their lives.

ISBN-13: 9781479878741

Media Type: Paperback

Publisher: New York University Press

Publication Date: 09-01-2022

Pages: 248

Product Dimensions: 6.00(w) x 9.00(h) x (d)

Series: Intersections #18

Moya Bailey is Associate Professor in the School of Communication at Northwestern University. She is the digital alchemist for the Octavia E. Butler Legacy Network and the Board President of Allied Media Projects, a Detroit-based movement media organization that supports an ever-growing network of activists and organizers.

Table of Contents

Preface xi

Introduction: What Is Misogynoir? 1

1 Misogynoir Is a Drag 35

2 Transforming Misogynoir through Trans Advocacy 67

3 Web Show Worldbuilding Mitigates Misogynoir 103

4 Alchemists in Action against Misogynoir 145

Conclusion: Misogynoir Transformed: #BlackWomenDragBack 173

Acknowledgments 185

Notes 189

Bibliography 203

Index 221

About the Author 227