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Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation - Hardcover | Diverse Reads

Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

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An expert innovator reveals the secrets to creating powerful products and brands that succeed for the long run

Red Thread Thinking blends anthropology, history, and neuroscience with instinct and business savvy to help you tap into the connections that lead to innovation.

Debra Kaye, the innovator behind some of the world’s top brands, reveals her simple, 5-step "Red Thread" approach, which proves that we all have the power to design and develop thoughts into brilliant and practical innovations for everyday living. Kaye demonstrates for the first time how to uncover new connections between phenomena you didn’t realize were linked in order to generate brilliant insights and successful, money-making innovations. Kaye offers a new perspective on how to find the concealed culture behind consumer behavior, understand cultural codes, and catapult an innovation to iconic status—without the need for high-cost development.

Debra Kaye, a frequent commentator on American Public Radio’s Marketplace, is head of innovation consultancy Lucule and former CEO of TBWA\Italy. A global innovation and trends expert specializing in brand strategy and innovation for major consumer businesses, she specializes in defining new areas of business opportunity, developing new products, and restructuring markets for long-term growth.

ISBN-13: 9780071808217

Media Type: Hardcover

Publisher: McGraw Hill LLC

Publication Date: 02-05-2013

Pages: 288

Product Dimensions: 6.10(w) x 9.10(h) x 1.20(d)

Debra Kaye is a global innovation and trends expert specializing in brand strategy and innovation for consumer businesses. Her clients have included Apple, Mars, Colgate, McDonald's, American Express, Kimberly-Clark and many more. A frequent commentator on American Public Radio's "Marketplace" and contributor to Fast Company, she is partner at the innovation consultancy Lucule and former CEO of TBWA\Italy. She lives in New York City.

What People are Saying About This

Susan Cain

Red Thread Thinking weaves a marvelous tapestry of insight and wisdom. A must read for entrepreneurs hoping to take their ideas from fuzzy to firm. - Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can't Stop Talking

Jay Walker

Red Thread Thinking provides a deliberate system to create a 'revolution in your mind'--the first order of business for any innovator who wants to shift the consumer landscape and offer value and usefulness to customers. The book is filled with practical information that will help you expand your thinking. - Jay Walker, Chairman, Walker Digital; founder of Priceline.com

Danny Meyer

A fascinating read that should hearten anyone who wants to apply proven strategies to the act of collecting and connecting dots that exist for us all--if only we'd stop and notice. - Danny Meyer, New York Times bestselling author of Setting the Table: The Transforming Power of Hospitality in Business