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Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits - Paperback | Diverse Reads

Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits

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Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results.

In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:

  • Story
  • How
  • Audience
  • Reach
  • Excellence

Social Media Success for Every Brand does not require you to be familiar with Building a StoryBrand, but provides enough foundation to prepare you for practical success with their social media content.

Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

ISBN-13: 9781400214969

Media Type: Paperback

Publisher: HarperCollins Leadership

Publication Date: 10-22-2019

Pages: 144

Product Dimensions: 5.90(w) x 8.90(h) x 0.60(d)

Claire Diaz-Ortiz (@claire) is an author, speaker and innovation advisor who was an early employee at Twitter. Named one of the 100 Most Creative People in Business by Fast Company and called “The Woman Who Got the Pope on Twitter” by Wired, she holds an MBA and other degrees from Stanford and Oxford and has been featured widely in print and broadcast media. She is the award-winning author of eight books that have been published in more than a dozen countries.

Table of Contents

Foreword Donald Miller xi

Preface: Why Mark Cuban Won't Make Your Brand Go Viral xv

Introduction: What Everyone Gets Wrong About Social Media xvii

Section 1 The Share Model for Social Media Marketing Success

Chapter 1 The SHARE Model: An Overview 3

Chapter 2 Story: Telling a Great Social Media Story 7

Chapter 3 How: Who's the King of Your Social Media Account? 29

Chapter 4 Audience: Social Media-It's Not About You 48

Chapter 5 Reach; Increase Your Reach to Amplify Your Brand 60

Chapter 6 Excellence: Excelling at Social Media Marketing 81

Section 2 Implementing the Share Model for Your Brand

Chapter 7 Facebook 91

Chapter 8 Instagram 103

Chapter 9 Twitter 120

Chapter 10 Linkedln 128

Chapter 11 Complementary Platforms 137

Afterword 145

Acknowledgments 147

Appendix 1 The SHARE Model 149

Appendix 2 Social Media Brand Evaluation 153

Appendix 3 Story Brand Resources 157

Notes 161

About the Author 175