The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

The Bezos Letters lays out the fourteen growth principles that Amazon uses every day by examining Jeff Bezos’ personal letters to shareholders.

Jeff Bezos created Amazon, the fastest company to reach $100 billion in sales ever, making him the richest man in the world. Business owners marvel at Amazon’s success, but don’t realize they have the answers right at their fingertips as Bezos reveals his hidden roadmap in his annual letters to shareholders. For the first time, business analyst Steve Anderson unlocks the key lessons, mindset, principles, and steps Bezos used, and continues to use, to make Amazon the massive success it is today. Steve shows business owners, leaders, and CEOs how to apply those same practices and watch their business become more efficient, productive, and successful—fast!

ISBN-13: 9781642793321

Media Type: Paperback

Publisher: Morgan James Publishing

Publication Date: 09-17-2019

Pages: 262

Product Dimensions: 5.40(w) x 8.30(h) x 0.80(d)

Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social media, Steve analyzes what’s happening now and explains its implications for the future. He was invited to be one of the original 150 “thought leaders/influencers” on LinkedIn and has over 300,000 followers. Steve currently resides in Franklin, Tennessee. Karen Anderson, M.S. is an author, publisher, and direct response marketer whose fingerprints are all over New York Times, USA Today, and other bestselling books. For the past 30+ years, she’s helped entrepreneurs and businesses clarify and communicate their messages, grow their businesses, and increase their reach using the power of a book. She grew up as an “insurance brat” and spent weekends with her dad looking behind buildings and parking lots checking for potential risks.

Table of Contents

Introduction
Section One - Test
Chapter 1: Encourage Successful Failure
Chapter 2: Bet on Big Ideas
Chapter 3: Practice Dynamic Invention
Section Two - Build
Chapter 4: Always Apply Long-Term Thinking
Chapter 5: Be Obsessed with Your Customer
Chapter 6: Understand Your Flywheel
Section Three - Accelerate
Chapter 7: Make High-Velocity Decisions
Chapter 8: Make Complexity Simple
Chapter 9: Accelerate Time with Technology
Chapter 10: Create Owners
Section Four - Scale
Chapter 11: Maintain “Over the Top” High Standards
Chapter 12: Sustain an Innovative Culture
Chapter 13: Measure What Matters (And Question What’s Measured)
Chapter 14: Believe It’s Always Day 1
Conclusion Show More