Table of Contents
Introduction 11
How to Use This Book 23
Week One: Create Your Business 27
Begin the Journey to Make Your Pet Sitting and Dog Walking
Dream a Reality
Day 1: Identify Your Services: 29
What Are You Offering?
Day 2: Choose a Name 39
Find the Perfect Name for Your Business
Day 3: Price Your Services 49
How Much to Charge to Earn What You Deserve
Day 4: Estimate Income and Expenses 61
When to Leave Your Day Job
Day 5: Dare to Dream 71
Set Specific and Measurable Goals
Day 6: Set Up Your Business For Success 93
Choose Your Pet Business Entity and Business Taxes
Day 7: Make It Official 103
Get the Necessary Business Licenses and Tax Identification
Week Two: Get Organized 109
Make the Most of Your Time, Effort, and Workspace
Day 8: Set Up Your Office 111
Give Your Pet Business a Place to Grow
Day 9: The Business Plan 119
Create a Solid Road Map for Your Business
14
Day 10: Make Things Happen 129
Use To-Do Lists and Deadlines to Empower You and
Your Pet Business
Day 11: Your Morning Routine 135
Make the Most Out of Each Day
Day 12: Client Intake 143
The Client Meet-and-Greet, Forms, and Managing Paperwork
Day 13: Banking, Online Pay, and Credit Cards 153
Be a Good Steward of Your Money
Day 14: Business Insurance 159
What You Need and Why You Need It
Week Three: Empowered Marketing 167
Craft Your Message, Create A Solid Brand, and Get Your Name
Out There
Day 15: Identify Your Ideal Client 169
Get Clarity on the Kind of Customer You Want
Day 16: Visualize Your Brand 179
Design Your Logo and Choosing a Tagline
Day 17: Design Your Pet Business Website 185
Build an Online Home for Your Business
Day 18: Use Pictures to Boost Your Business 193
How to Take Great Photos and Videos to
Promote Your Business
Day 19: The Power of Social Media 201
Set Up and Optimize Social Media for Your Pet Business
Day 20: Create a Content Calendar To Stay Ahead of the Game 209
The Art of Planning and Tracking Your Marketing All Year
15
Day 21: Search Engine Optimization 217
How to Get Your Website Seen by Pet Owners
Week Four: Marketing Momentum 225
Spread the Word and Expand Your Client Base
Day 22: Create a Diverse Marketing Strategy 227
The Fundamentals of Successful Advertising and Branding
Day 23: Print Marketing 235
Create Business Cards, Newsletters, and Brochures That
Generate Results
Day 24: Additional Advertising Tips 241
Track Your Marketing, Use Your Car to Advertise,
and More Ideas
Day 25: The Power of Recommendations 249
Create Local Partnerships and Get Client Referrals, Yelp,
and Google Reviews
Day 26: Get to Yes 255
Sales Success Tips for Pet Sitters and Dog Walkers
Day 27: Build Your Client Base with Email 261
Use an Email List to Market and Grow Your Pet Business
Day 28: Find New Clients Through Networking 269
Join Associations and Local Groups to Experience the Power
of Your Tribe
The Final Two Days: Days 29 & 30 277
Announce and Officially Launch Your Pet Sitting and Dog
Walking Business
Day 29: Spread the Word to Your Local Community 279
How, Why, and When to Write a Press Release
Day 30: Officially Launch Your Business 285
Plan a Launch Event To Create Buzz and Attract Clients
16
Action Step Checklist (All 30 Days at Your Fingertips) 291
Programs to Help You Achieve Pet Sitting and Dog Walking
Success...Now! 318
Recommended Resources 325
About the Author 333
Show More
