|
Acknowledgments |
vii |
Part 1 |
The Challenge |
1 |
Chapter 1 |
The Naked Truth |
3 |
|
The Kumbaya Syndrome |
4 |
|
It Ain't Easy |
7 |
|
Cultures of Integrity |
9 |
|
Compelling Brands |
10 |
|
Competitive Advantages |
12 |
|
Productive Workforces |
13 |
|
Consistent Leadership |
16 |
|
Positive Morale |
18 |
Chapter 2 |
A Culture of Absolute Honesty |
22 |
|
What Is Corporate Culture? |
24 |
|
Common Behavior Patterns |
25 |
|
Organizational Values and Beliefs |
29 |
|
Personal Attitudes and Assumptions |
37 |
|
Embarking on the Transformation |
40 |
|
The Formula for Effective Change |
42 |
|
The Transformation Process |
46 |
|
The Six Laws of Absolute Honesty |
49 |
Part 2 |
The Six Laws of Absolute Honesty |
53 |
Chapter 3 |
Absolute Honesty Law #1: Tell the Truth |
55 |
|
Tell the Truth: You Create Trust |
56 |
|
Tell the Truth: You Do the Right Thing |
57 |
|
Tell the Truth: You Discover It's Rarely as Painful as You Think |
58 |
|
Tell the Truth: You Pay a Higher Price for Lying |
60 |
|
Tell the Truth: You Get It Behind You |
62 |
|
Tell the Truth: You Keep Things Simple |
65 |
|
Eight Great Fears of Telling the Truth |
66 |
|
Fear Kills the Soul |
78 |
|
No Excuse for Abuse |
79 |
|
Fear No Truth |
80 |
Chapter 4 |
Absolute Honesty Law #2: Tackle the Problem |
82 |
Step 1 |
Do Your Homework |
83 |
Step 2 |
Open the Debate |
90 |
Step 3 |
Open Your Ears |
96 |
Step 4 |
Open Your Mouth |
100 |
Step 5 |
Open Your Mind |
103 |
Step 6 |
Close the Deal |
108 |
Chapter 5 |
Absolute Honesty Law #3: Disagree and Commit |
111 |
|
Speak Up and Disagree |
113 |
|
What Leaders Can Do to Encourage Disagreement |
120 |
|
Stop Whining and Commit |
127 |
|
What Leaders Can Do to Encourage Commitment |
135 |
|
Creating a Cultural Norm of Disagree and Commit |
139 |
|
The Brutal Facts of Greatness |
141 |
Chapter 6 |
Absolute Honesty Law #4: Welcome the Truth |
143 |
|
Defensiveness: The Enemy of Honesty |
145 |
|
Reasons for Defensiveness |
151 |
|
Moving from "Attack and Defend" to "Discuss and Solve" |
165 |
|
Minimizing Defensiveness in Others |
168 |
|
Removing the Great Wall |
174 |
Chapter 7 |
Absolute Honesty Law #5: Reward the Messenger |
176 |
|
Blatant Retribution |
178 |
|
Intentional but Subtle Retribution |
179 |
|
Unintentional Retribution |
181 |
|
Disconfirming Messages |
184 |
|
Perception Can Be Reality |
189 |
|
Sleazy, Wacko, Bizarre Management Practices |
190 |
|
Manager's Code of Conduct |
192 |
|
Truth on a Napkin |
201 |
Chapter 8 |
Absolute Honesty Law #6: Build a Platform of Integrity |
203 |
|
Focus on What's Important |
208 |
|
It Starts with Leadership |
209 |
|
Leadership Obsession = Organizational Infection |
213 |
|
Create a Platform of Integrity |
214 |
|
Build Your Platform on Ethical Tenets |
217 |
|
Noninstrumental Ethics |
219 |
|
Why Noninstrumental Ethics? |
220 |
|
Establish an Ethical Foundation |
224 |
|
Applying the Five Tenets to Up-Selling |
227 |
|
No Easy Answers |
228 |
|
Create and Stick to a Platform of Integrity |
229 |
|
Base Your Platform of Integrity on Solid Ethics |
230 |
|
Live by Your Platform of Integrity |
233 |
|
Developing the Tenets and the Platform |
235 |
|
Ethics and Profitability |
239 |
|
Toward an Ethical Culture |
240 |
Part 3 |
Where Do We Go from Here? |
243 |
Chapter 9 |
Building an Ethical Infrastructure |
245 |
|
Leadership |
246 |
|
Philosophy |
247 |
|
Communication |
248 |
|
Training |
249 |
|
Rewards and Consequences |
250 |
|
Small Businesses Too |
252 |
|
Don't Forget Good Judgment |
253 |
|
No Guarantee, but ... |
254 |
Chapter 10 |
Key Points to Help Your Implementation Efforts |
255 |
|
The Naked Truth |
256 |
|
A Culture of Absolute Honesty |
258 |
Absolute Honesty Law #1 |
Tell the Truth |
262 |
Absolute Honesty Law #2 |
Tackle the Problem |
265 |
Absolute Honesty Law #3 |
Disagree and Commit |
267 |
Absolute Honesty Law #4 |
Welcome the Truth |
270 |
Absolute Honesty Law #5 |
Reward the Messenger |
273 |
Absolute Honesty Law #6 |
Build a Platform of Integrity |
276 |
|
Notes |
279 |
|
Index |
287 |