This New York Times bestseller is a "masterful" (The Washington Post), "juicy tour of the company [Jeff] Bezos built" (The New York Times Book Review), revealing the most important business story of our time by the bestselling author of The Everything Store.Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars. It's almost impossible to go a day without encountering the impact of Jeff Bezos's Amazon, between services like Whole Foods, Prime Video, and Amazon's cloud computing unit, AWS, plus Bezos's ownership of The Washington Post. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder. In Amazon Unbound, Brad Stone presents an "excellent" (The New York Times), deeply reported, vividly drawn portrait of how a retail upstart became of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself--who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions, who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. Definitive, timely, and "engaging" (Jon Meacham, author of The Soul of America), Stone has provided an unvarnished portrait of a man and company that we couldn't imagine modern life without.
ISBN-13: 9781982132620
Media Type: Paperback
Publisher: Simon & Schuster
Publication Date: 05-10-2022
Pages: 512
Product Dimensions: 5.50(w) x 8.30(h) x 1.70(d)
Brad Stone is senior executive editor of global technology at Bloomberg News. He is the author of the New York Times bestseller The Everything Store: Jeff Bezos and the Age of Amazon, which has been translated into over thirty-five languages, and The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley. He has covered Silicon Valley for more than twenty years and lives in the San Francisco Bay area.
Table of Contents
Introduction 1
Part I Invention
Chapter 1 The Über Product Manager 21
Chapter 2 A Name Too Boring to Notice 54
Chapter 3 Cowboys and Killers 70
Chapter 4 A Year for Eating Crow 94
Chapter 5 "Democracy Dies in Darkness" 117
Chapter 6 Bombing Hollywood 135
Part II Leverage
Chapter 7 The Selection Machine 161
Chapter 8 Amazon's Future is CRaP 184
Chapter 9 The Last Mile 213
Chapter 10 The Gold Mine in the Backyard 244
Chapter 11 Gradatim Ferociter 264
Part III Invincibility
Chapter 12 License to Operate 287
Chapter 13 Complexifiers 318
Chapter 14 Reckoning 349
Chapter 15 Pandemic 381
Epilogue 409
Acknowledgments 421
Endnotes 425
Index 475
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