America's Generations in the Workplace, Marketplace, and Living Room

ISBN-13: 9780979574511

Media Type: Paperback

Publisher: Generational Imperative - Inc.

Publication Date: 02-22-2018

Pages: 810

Product Dimensions: 6.00(w) x 9.00(h) x 1.61(d)

Table of Contents

Contents

Contact Chuck Underwood. . xi

Reviews. . xiii

Introduction. . xv

What Is A Generation?

Chapter 1 What Is A Generation?. . 3

Chapter 2 America’s 5 Living Generations. . 10

Chapter 3 Canada And Other Nations. . 17

Chapter 4 How Generational Strategy Is Used. . 24

Chapter 5 Beware The Crap. . . . . . . . . . . . . . .27

Chapter 6 Where Does Chuck Underwood Get His Information?. . 32

Their Unforgettable Life Stories

The Silents: America’s Last Innocent Generation. . 43

Chapter 7 The Silents. . . 45

The Boomers: Forever Young. . 103

Chapter 8 The Boomers. . 105

Gen X: 58,541,842 Armies Of One. . 199

Chapter 9 Gen X. . 201

The Millennials: The New World. . 317

Chapter 10 The Millennials. . 319

Chapter 11 When Will Millennials End And

Our Next Generation Begin?. . 415

The Generational Disruption Of The Workplace

Chapter 12 Generational Workplace Diversity And Strategies. . 423

Chapter 13 Silents In The Workplace. . 427

Chapter 14 Boomers In The Workplace. . 442

Chapter 15 X’ers In The Workplace. . 457

Chapter 16 Millennials In The Workplace. . 480

The Generational Disruption Of The Marketplace

Chapter 17 Generational Marketplace Strategies. . 521

Chapter 18 Marketing To Silents. . 535

Chapter 19 Marketing To Boomers. . 567

Chapter 20 Marketing To X’ers. . 618

Chapter 21 Marketing To Mils.

Creating the Right Organizational Culture

Chapter 22 Creating the Right Organizational Culture. . 683

Chapter 23 Industry-Specific Applications Of Generational Strategies. . 688

Generational Manners, Civility, Courtesy. . 689

Generational Higher-Education Strategies. . 691

Generational Research Strategies. . 694

Generational Newspaper Strategies. . 696

Generational Patient Care Strategies. . 699

Generational Behavioral Health Care Strategies. . 700

Labor Shortages In Manual Labor. . 704

Generational Economic Development And Community

Planning Strategies. . 706

Generational Political Strategies: Legislative Relations, Campaigns, And Advocacy. . 710

Generational Fundraising And Development Strategies. . 712

Generational Selling And Customer Service Strategies. . 716

Generational Faith-Based Strategies. . 724

Generational Membership And Volunteer Strategies. . 729

Generational Leadership And Governance Strategies. . 731

Chapter 24 The Speech. . 734

About The Author. . 781

Written Evaluations Of Chuck’s

Seminars And Keynotes. . 783

The Final Thought. . 788

How To Purchase . 790