Skip to content
FREE SHIPPING ON ALL DOMESTIC ORDERS $35+
FREE SHIPPING ON ALL US ORDERS $35+
Assemblage: The Art and Science of Brand Transformation - Hardcover | Diverse Reads

Assemblage: The Art and Science of Brand Transformation

Availability:
in stock, ready to be shipped
Save 10% Save 10%
$28.95
$28.95 - $28.95
$28.95
$25.99
$25.99 - $25.99
$25.99
“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” — Kirkus Reviews (starred review)

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

  •  Why perception is the truth and how to shape people’s perceptions
  •  Why we relate to antiheroes, villains, and saviors
  •  How brands can reassure consumers about their past, present, and future
  •  How to leverage data and insights to deliver a personalized, human-centric consumer experience
  •  How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

ISBN-13: 9781646871254

Media Type: Hardcover

Publisher: Ideapress Publishing

Publication Date: 01-24-2023

Pages: 240

Product Dimensions: 6.00(w) x 9.00(h) x (d)

Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the Universityof California at Los Angeles, and the author of Wall Street Journal and USA Today best seller Brand Hacks.Emmanuel’s background combines over 16 years of market research and marketing experience with strong academic achievements.At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets.Emmanuel also teaches Consumer Market Research at UCLA and writes about consumer psychology for numerous publications. He holds an MBA in Marketing from the Universityof Hull, United Kingdom and a Doctorate in Consumer Psychology from the Universityof Nottingham Trent, United Kingdom.