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Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies

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“No business author has touched me as deeply as Michael Gerber has.”

—Jack Canfield, co-creator of the Chicken Soup for the Soul bestselling book series

 

The legendary Michael Gerber—founder of E-Myth Worldwide and author of such multi-million copy bestselling classics as The E-Myth Revisited and E-Myth Mastery—shows you how to go from dreaming about having your own business to actually doing it in Awakening the Entrepreneur Within. A highly in-demand keynote speaker whose company boasts over 52,000 business clients in 145 countries, Michael Gerber is THE name in small business—and now he demonstrates “How Ordinary People Can Create Extraordinary Companies.” Making your dreams real is the first step to creating a successful business—and Gerber’s Awakening the Entrepreneur Within provides the key.

ISBN-13: 9780061568152

Media Type: Paperback

Publisher: HarperCollins Publishers

Publication Date: 12-08-2009

Pages: 266

Product Dimensions: 5.30(w) x 7.90(h) x 0.90(d)

Michael E. Gerber is a true legend of entrepreneurship. The editors of INC magazine called him "The World's #1 Small Business Guru." He is Co-founder and Chairman of the Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy. The Gerber Companies transforms the way small business owners grow their enterprises and has evolved into an empire over its history of nearly three decades.

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Awakening the Entrepreneur Within
How Ordinary People Can Create Extraordinary Companies

By Michael E. Gerber HarperCollins Publishers, Inc.
Copyright © 2008
Michael E. Gerber
All right reserved.

ISBN: 9780061568145

Chapter One

A Conversation with My Mother Leads to the Dreaming Room

All the influences were lined up waiting for me. I was born and there they were to form me, which is why I tell you more of them than of myself.
—Saul Bellow, The Adventures of Augie March

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What People are Saying About This

Gary Briggs

“E-MYTH training is a powerful tool and a core component of Allstate’s agency growth strategy. E-Myth teaches Allstate consultants and agency owners how to grow as entrepreneurs while improving their quality of life in the process.”

Table of Contents

Foreword Ken Blanchard xxvii

Preface xxix

Introduction xxxi

Part 1 The Preparation

1 A Conversation with My Mother Leads to the Dreaming Room 3

2 The Five Realities of the Entrepreneur 9

3 The Four Dimensions of the Entrepreneurial Personality 15

Part 2 The Dreamer and the Dream

4 The Awakening 23

5 The Realization 31

6 The Negative Reaction 37

7 The Personal Dream 45

8 The Impersonal Dream 49

9 The Sudden Shock 57

10 The Dream Is Born 63

Part 3 The Thinker and the Vision

11 Taking the Dream Apart 73

12 Taking the Dream Apart Again 83

13 The Vision Begins to Take Form 87

14 The Vision Continues to Take Form 95

15 Coming to Grips with the Business Model 103

Part 4 The Storyteller and the Purpose

16 Defining Purpose to Capture Your Imagination 121

17 Pursuing Your Story 133

18 And the Story Grows from Within 143

Part 5 The Leader and the Mission

19 The Leader 153

20 The Leader Goes to Work 169

21 The Wisdom of Process 175

22 Beginning the Strategy; Beginning the Plan 199

23 The Mission Is Under Way 207

24 The Mission Reveals Itself 217

25 We Suddenly Understand 227

26 The Mission Is Being Realized 235

27 The Revelation of the Golden Pyramid 241

Epilogue: All Systems Go! 259