Be a Network Marketing Leader: Build a Community to Build Your Empire

ISBN-13: 9780814436820

Media Type: Paperback

Publisher: AMACOM

Publication Date: 12-02-2015

Pages: 224

Product Dimensions: 6.00(w) x 8.90(h) x 0.80(d)

Age Range: 18 Years

MARY CHRISTENSEN is one of the most sought-after speakers on the direct selling circuit. Honored as the "Best of the Best Worldwide" by the Multilevel Marketing International Association, she is the author of "Be a Network Marketing Superstar," "Be a Recruiting Superstar," "Be a Party Plan Superstar, and Be a Direct Selling Superstar."

Read an Excerpt

INTRODUCTION: It’s All in Your Hands

One of the greatest achievements you can realize is to live a life without financial constraints. Financial freedom gives you choices.

You can choose where you live and how you live, how you’ll raise your children and spend your leisure time. You can make a differ-ence by supporting a global charity or giving back to your local community. When your horizons open, the world becomes your oyster.

Most people sacrifice financial freedom for security. They play it safe, settling for a forty-forty existence, working forty hours a week to earn $40,000 a year. Because they shy away from risk a they never discover what their lives could have been.

If you’re playing it safe because you are willing to let your fears limit you, or others dictate how you live, this book is not for you.

You must be willing to extend the walls of your comfort zone before you can grow to fill the space.

If you want the lifestyle financial freedom brings, and you’re willing to work for it, I can show you how to achieve financial free-dom by building your own network marketing empire.

Network marketing is the ideal business for anyone with big dreams and the courage to pursue them. From the moment you sign an independent contractor agreement with the company you choose to partner with, you become CEO of your own start-up.

You hold the key to your destiny in your own hands.

When you love what you do it’s not a job, it’s a lifestyle.

Network marketing can be summed up in one word: opportunity.

There are no guarantees of financial freedom. It takes determina-tion, discipline, and drive to reach the highest incomes. Those traits are written into your DNA. Most of us are descended from pioneers who crossed oceans and continents seeking a better life.

Every person who blazes a trail opens a new path for others to follow, and millions have traveled the network marketing route to financial and lifestyle freedom. Each of them has smoothed the way for you to pursue your dreams. But no one gets an express pass.

Everyone has to travel the same route. As is true with any endea-vor, the more you put into it, the more you’ll get out of it.

If you are ambitious, hardworking, and determined, you’ll succeed at almost any path you choose in life. What attracts entrepreneurs to network marketing is that you won’t be competing against others to reach the highest incomes. You’ll be competing for your-self. It’s your race and you’ll set the pace.

You’ll decide when you work, where you work, and how you work. If you’re not getting the results you want, you won’t have to consult with a committee or gain approval from a supervisor before trying something new. You will call the shots on the direction your business takes and the strategies you employ.

Table of Contents

CONTENTS

Acknowledgments

Introduction: It’s All in Your Hands

Part One: Ready to Lead

1 The Power of Network Marketing 9

2 The First Steps to Building Your Empire 18

Part Two: Grow Your Network

3 Developing a Community 33

4 Create an Upbeat, Can-Do Culture 38

5 Engage Your Team Members on Facebook 44

6 Healthy Relationships = Healthy Business 49

7 Walking the Talk 55

8 Your Contacts List Is King! 60

9 Maximizing the Potential of Social Media 72

10 Use Trade Shows and Events to Expand Your Prospect Pool 82

11 Sponsoring Wide and Deep 88

Part Three: Learn to Communicate

12 Effective Communication Is Job #1 103

13 Use Print Materials That Reflect Your Best 112

14 Connect with Audiences by Sharing Your Story 116

Part Four: Leading Your Team

15 Techniques for Creating an Engaged Community 129

16 Get the Benefits of Coaching Without Sapping Your Time 146

17 How to Guide Your Vulnerable Rookies 158

18 Chief Cheerleader: Celebrate Everything! 170

19 How to Motivate with Competition 175

Part Five: Going Forward

20 Be a Great Conductor! 181

21 Embracing Change—Your Competitive Edge 186

Conclusion 195

Appendix A: Top Twenty Direct Sales Countries by Sales in U.S. Dollars (Estimated) 199

Appendix B: Top Twenty Countries with Highest Percentage Annual Growth 200

Appendix C: Top Fifty Network Marketing Companies Worldwide 201

Index 206

About the Author 211