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Become Your Own Boss in 12 Months, Revised and Expanded: A Month-by-Month Guide to a Business That Works Today! - Paperback | Diverse Reads

Become Your Own Boss in 12 Months, Revised and Expanded: A Month-by-Month Guide to a Business That Works Today!

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Get expert advice on marketing, selling online, accounting, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs.

America’s #1 small business expert is back with a brand-new, updated, and expanded edition of her essential handbook, Become Your Own Boss in 12 Months. Using her years of entrepreneurial experience, Melinda Emerson guides you through the process of opening your own business with step-by-step instructions for leading effectively, developing a winning marketing plan, setting a budget, and maintaining your business once it’s up and running. She also offers new strategies for social media techniques, customer engagement, selling online, and more.

This new edition of Become Your Own Boss in 12 Months can help you build your business and invest your time (and money) where you need it most in order to succeed in today’s market. With Emerson’s expert business advice, you can finally follow your dreams and be on your way to becoming your own boss!

ISBN-13: 9781507215982

Media Type: Paperback

Publisher: Adams Media

Publication Date: 09-14-2021

Pages: 288

Product Dimensions: 5.30(w) x 8.40(h) x 0.80(d)

Melinda F. Emerson, known to many as SmallBizLady, is one of America’s leading small business experts. Her expertise includes small business start-up, business development, and social media marketing. As CEO of MFE Consulting LLC, Melinda develops audio, video, and written content to fulfill her mission to end small business failure. She publishes a resource blog, SucceedAsYourOwnBoss.com, and hosts a weekly talk show on Twitter called #Smallbizchat for emerging entrepreneurs. Forbes magazine named her one of the Top 20 Women for Entrepreneurs to Follow on Twitter. Melinda has been featured in The Washington Post, The New York Times, The Wall Street Journal, and Black Enterprise. She lives in Drexel Hill, Pennsylvania.

Table of Contents

What This Book Can Do for You 9

Chapter 1 So You Think You Want to Be an Entrepreneur 13

Chapter 2 Why Does It Take Twelve Months? 25

Part I Get Ready! 31

12 Months Before You Start:

Chapter 3 Get Your Life Plan Together 33

11 Months Before You Start:

Chapter 4 Construct a Financial Plan 47

Chapter 5 Think Like a Business Owner 61

10 Months Before You Start:

Chapter 6 Create Your Business Model 69

Chapter 7 Line Up a Lawyer and an Accountant 81

Part II Get Set! 89

9 Months Before You Start:

Chapter 8 Who Is Your Target Customer? 91

Chapter 9 Every Business Needs a Plan 111

8 Months Before You Start:

Chapter 10 Get Your Financing Together 125

Chapter 11 Develop Your Website 143

7 Months Before You Start:

Chapter 12 How to Become a Social Media Activist 159

Chapter 13 How to Develop a Sales Process 175

Chapter 14 Selling Online 191

6 Months Before You Start:

Chapter 15 Setting Up Shop 209

5 Months Before You Start:

Chapter 16 Build Your Team 217

3 Months Before You Start:

Chapter 17 Set Up Customer Service Systems 235

Part III Go! 241

1 Month Before You Start:

Chapter 18 Launching Your Business 243

After You Start:

Chapter 19 Your Leadership Matters 251

Chapter 20 Fifteen Things You Must Never Forget in Business 263

Chapter 21 Final Thoughts 273

Sample Customer Satisfaction Survey 279

Further Resources 280

Index 283