Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar

ISBN-13: 9781642793727

Media Type: Paperback

Publisher: Morgan James Publishing

Publication Date: 10-08-2019

Pages: 192

Product Dimensions: 5.40(w) x 8.40(h) x 0.50(d)

John Livesay has a reputation for enabling his audience to become "Revenue Rockstars", speaking to organizations such as Coca-Cola, Jaguar, Anthem Insurance and Coldwell Banker and writing a column for equities.com. His insights are hard-earned from his own 20 years in high-end media sales. John's most recent book is The Successful Pitch and he is the host of a weekly podcast by the same name that is heard in over 60 countries. He has a TEDx talk called "Be The Lifeguard Of Your Own Life" and is a contributing writer for Forbes.com. John was born in Chicago, grew up in Elk Grove Village, and currently resides in Los Angeles, California.

Table of Contents

Foreword xv

Introduction: Disruption to Reinvention 1

Chapter 1 The Best Story Gets the Sale 11

Chapter 2 Create Your Own Reality 27

Chapter 3 Getting Your Foot in the Door 45

Chapter 4 Getting a Seat at the Table 59

Chapter 5 Getting People To Lean In 85

Chapter 6 The Dance-Overcoming Objections 109

Chapter 7 Irresistible You 135

Quick Reference Guide 165

Acknowledgements 169

About the Author 171