Skip to content
FREE SHIPPING ON ALL DOMESTIC ORDERS $35+
FREE SHIPPING ON ALL US ORDERS $35+
Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation - Hardcover | Diverse Reads

Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation

Availability:
in stock, ready to be shipped
$36.00 - $36.00
$36.00
$46.99
$46.99 - $46.99
$46.99

The Killer Questions Your Company Should Be Asking

Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way.

In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include:

  • What are the rules and assumptions my industry operates under? What if the opposite were true?
  • What will be the buying criteria used by my customer in 5 years?
  • What are my unshakable beliefs about what my customers want?
  • Who uses my product in ways I never anticipated?

    • These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success.

    Praise for Beyond the Obvious

    "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see."
    --Geoffrey Moore, author of Crossing the Chasm and Escape Velocity

    "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts."
    --B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility.

    "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products."
    --Satjiv S. Chahil, former global marketing chief, Apple

    ISBN-13: 9781401324469

    Media Type: Hardcover

    Publisher: Hachette Books

    Publication Date: 02-07-2012

    Pages: 272

    Product Dimensions: 6.10(w) x 9.40(h) x 1.00(d)

    Age Range: 18 - 12 Years

    Phil McKinney is the vice president and chief technology officer for Hewlett-Packard's (HP) Personal Systems Group, where he is responsible for long-range strategic planning and research and development for all of the company's PC product lines, including displays, mobile devices, notebooks, desktops, and workstations. Over the course of his career, he has been profiled or had his work on innovation written about in media outlets ranging from tech press to Vanity Fair, the New York Times and the Wall Street Journal. McKinney also writes a column for Forbes called "The Objective," hosts a popular "Killer Innovations" podcast that CIO Insight has called "a must listen," and tweets from his @philmckinney handle. He currently resides in the San Francisco Bay Area. This is his first book.

    What People are Saying About This

    Geoffrey Moore

    An empowering new voice for business readers, Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation. This book is a killer read for anyone who hopes to triumphantly succeed and not just survive."
    —Peter Guber, author of the #1 New York Times bestseller, Tell to Win "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see. (Geoffrey Moore, author of Crossing the Chasm and Escape Velocity)

    Peter Guber

    "An empowering new voice for business readers, Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation. This book is a killer read for anyone who hopes to triumphantly succeed and not just survive."
    —Peter Guber, author of the #1 New York Times bestseller, Tell to Win