Table of Contents
Introduction
Blockchain and the Data Integrity Revolution xi
Imagine a world in which data can't be corrupted, hacked, or lost Catherine Tucker
Section 1 Understanding Blockchain
1 The Truth About Blockchain 3
It will take years to transform business, but the journey begins now Marco lansiti Karim R. Lakhani
2 A Brief History of Blockchain 27
It's come a long way in 10 years Vinay Gupta
3 The Blockchain Will Do to the Financial System What the Internet Did to Media 33
What we can learn from the evolution of another groundbreaking technology Joichi Ito Neha Narula Robleh Ali
4 Who Controls the Blockchain? 43
No one, and everyone, by design Patrick Murck 43
5 How Safe Are Blockchains? It Depends 51
The security issues are different in public and private networks Allison Berke
6 What Blockchain Can't Do 61
Someone needs to verify the link between digital records and physical objects Catherine Tucker Christian Catalani
Section 2 Blockchain and Business
7 How Blockchain Is Changing Finance 69
It could reduce friction and costs Alex Tapscott Don Tapscott
8 As Cryptocurrencies Rise, Who Needs Banks? 77
It's a tough time to be a middleman Antonio Fatás Beatrice Weder di Mauro
9 Global Supply Chains Are About to Get Better, Thanks to Blockchain 85
We'll be able to track goods between companies and across borders Michael J. Casey Pindar Wong
10 What Blockchain Means for the Sharing Economy 93
The role of platforms will become less important Primavera De Filippi
11 How Blockchain Can Help Marketers Build Better Relationships with Their Customers 101
The technology can cut down on spam and fraud Campbell R. Harvey Christine Moorman Marc Toledo
12 Blockchain Could Help Artists Profit More from Their Creative Works 113
Movie studios and record companies should take note Don Tapscott Alex Tapscott
Section 3 The Future of Blockchain
13 Does Your Idea Actually Require Blockchain? 123
What Chinese #MeToo activism teaches us about data integrity Gatherine Tucker Yudan Pang
14 How Regulation Could Help Cryptocurrencies Grow 129
Entrepreneurs are sitting on the sidelines for fear of innocently running afoul of the law Stephen J. Obie Mark W. Rasmussen
15 Using Blockchain to Keep Public Data Public 135
Information is under attack Brian Forde
16 Blockchain Will Help Us Prove Our Identities in a Digital World 145
And the benefits will accrue to all rungs of society Michael Mainelli
17 Making Cryptocurrency More Environmentally Sustainable 153
In one year, blockchain activity used more power than 159 individual nations Marc Blinder
About the Contributors 161
Index 167
