Brand Psychology: The Art and Science of Building Strong Brands

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

ISBN-13: 9781032373720

Media Type: Paperback

Publisher: Routledge

Publication Date: 11-17-2023

Pages: 384

Product Dimensions: 9.21h x 6.14w x 0.82d