Skip to content
FREE SHIPPING ON ALL DOMESTIC ORDERS $35+
FREE SHIPPING ON ALL US ORDERS $35+
Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield / Edition 2 - Paperback | Diverse Reads

Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield / Edition 2

Availability:
in stock, ready to be shipped
Save 5% Save 5%
$22.00
$22.00 - $22.00
$22.00
$20.99
$20.99 - $20.99
$20.99
“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times

With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success.

“D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say.

“With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.” —James Carville, author and Democratic Strategist

“With good jobs becoming harder to find, D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” —Tom Neff, Chairman, U.S., Spencer Stuart

“Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.” —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive

ISBN-13: 9780071597296

Media Type: Paperback

Publisher: McGraw Hill LLC

Publication Date: 08-08-2008

Pages: 224

Product Dimensions: 5.90(w) x 8.90(h) x 0.60(d)

David F. D'Alessandro, former Chairman and CEO of John Hancock Financial Services, serves as an advisor and guest speaker on a variety of issues facing business today.

Table of Contents


Preface     v
Acknowledgments     vii
Introduction     1
Try to Look Beyond Your Own Navel     13
Like It or Not, Your Boss Is the Coauthor of Your Brand     39
Put Your Boss on the Couch     59
Learn Which One Is the Pickle Fork     85
Kenny Rogers Is Right     107
It's Always Show Time     123
Make the Right Enemies     145
Try Not to Be Swallowed by the Bubble     159
The Higher You Fly, The More You Will Be Shot At     179
Everybody Coulda Been a Contender; Make Sure You Stay One     197
Index     209