Confident Digital Content: How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career

Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help.

Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management.

This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career.

About the Confident series...
From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

ISBN-13: 9781789663365

Media Type: Paperback

Publisher: Kogan Page - Ltd.

Publication Date: 09-29-2020

Pages: 216

Product Dimensions: 5.51(w) x 8.46(h) x 0.47(d)

Series: Confident

Adam Waters has been working in digital for fifteen years. He currently runs BFBS Creative. He's a juror for the Royal Television Society Digital Journalism awards and a regular digital advisor to charities and government. Passionate about creating opportunities through digital skills, Adam is on the InsideOut Leaderboard and runs mentoring programmes for young people.

Table of Contents

** Chapter - 00: Introduction; ** Chapter - 01: Why digital content skills are essential for your career; ** Chapter - 02: How to write for digital; ** Chapter - 03: Making great video; ** Chapter - 04: Graphic design, photography and audio; ** Chapter - 05: Digital community building; ** Chapter - 06: Evaluation; ** Chapter - 07: Social media; ** Chapter - 08: People; ** Chapter - 09: Campaign planning; ** Chapter - 10: Conclusion