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Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell or Who You Sell It To! - Hardcover | Diverse Reads

Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell or Who You Sell It To!

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This book will help you to make more money, serve more people, and increase your impact so you can change the world in your own way.

Few people on earth have studied and applied sales copy in more situations, for more people, and in more businesses than Jim has. This book will teach you a skill that will pay you for the rest of your life.

ISBN-13: 9781640854635

Media Type: Hardcover

Publisher: Author Academy Elite

Publication Date: 12-12-2019

Pages: 328

Product Dimensions: 5.50(w) x 8.50(h) x 0.75(d)

Table of Contents

Endorsements i

Dedication vii

Foreword . xiii

Introduction xvii

SECRET #1: What Is Copywriting? 1

SECRET #2: One Man’s Journey With Sales Copy 9

SECRET #3: Without A Strong Why, People Don’t Buy . 15

SECRET #4: Nobody Cares About You In Your Sales Copy . 23

SECRET #5: The Most Valuable Skill You’ll Ever Learn 27

SECRET #6: The #1 Single Most Important Piece of Sales Copy Ever! . 37

SECRET #7: It’s NEVER “One Size Fits All” . 51

SECRET #8: Meet F.R.E.D. (Your Ideal Customer) . 59

SECRET #9: The Ultimate Bullet Formula . 79

SECRET #10: What REALLY Sells People (It’s NOT What You Thin k) . 87

SECRET #11: Why Good Enough Makes You (and keeps you) Poor! 95

SECRET #12: Don’t Rein vent The Wheel— Great Copy Leaves Clues 101

SECRET #13: It’s All About Them—Never About You . 109

SECRET #14: What To Do If You Don’t Have Any Testimonials Yet . 117

SECRET #15: 3 Sales Formulas That Never Fail 123

SECRET #16: It’s All Ice Cream, But What Flavor Should I Choose? . 135

SECRET #17: How To Write An Amazing Sales Letter—FAST . 143

SECRET #18: How To Write Killer Email Teasers—FAST 159

SECRET #19: The Hardest Draft You’ll Ever Write 167

SECRET #20: Make ‘Em More Thirsty 171

SECRET #21: Love Me; Hate Me. There’s No Money In The Middle . 181

SECRET #22: “Oh Damn —I Got To Have That!” . 187

SECRET #23: Put Lipstick On The Pig . 197

SECRET #24: Should I Join The Dark Side? 207

SECRET #25: “Stealth” Closes–The Secret To Selling Without Selling . 213

SECRET #26: The Hired Gun 223

SECRET #27: The Magic Desk 229

SECRET #28: The One And Only Purpose of An Online Ad 241

SECRET #29: You Can’t Catch Fish Without A Hook . 253

SECRET #30: Create Your Own Swipe File . 261

SECRET #31: Polish Your Sales Copy 267

Everything Else You Need To Know About Sales Copywriting 273

Conclusion . 297

Copywriting Resources 299

Jim’s Recommended Reading . 301

Acknowledgments . 303

About the Author . 305