Customer Relationship Imprinting: The Six Elements that Ensure Exceptional Service Without Exception

Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer relationships. Follow this formula and your customers will follow you!
 
While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation—until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization. The result? You’ll not only strengthen customer bonds—you’ll create an amazing internal employee culture.
 
With so much confusion on how to provide great customer service, Customer Relationship Imprinting provides a clear path to delivering extraordinary service consistently. You’ll discover:

• The three sectors of impact that can elevate or devastate your business
• How to trade transactional flings for loyal customer relationships
• What Relational Velcro is and how to use it to maximize meaningful customer interactions
• Who Service Architects are and how to empower them to build a strong brand framework
• And much more!

Practical tools, insightful stories, and a team-reading option make Customer Relationship Imprinting a must-have book for service professionals, CEOs, and managers from all segments of business.
 

ISBN-13: 9781640953659

Media Type: Paperback

Publisher: Sound Wisdom

Publication Date: 04-19-2022

Pages: 224

Product Dimensions: 5.30(w) x 8.40(h) x 0.90(d)

Michael Barnett is a connector of people and ideas. As a seasoned speaker, trainer and marketing professional, he spent many years helping businesses develop their brand, and advertising initiatives. However, after seeing significant broken links between brand promises and service deliveries, Michael began to move his focus into the customer service space. As a customer service expert, Michael has brought a unique perspective that is both refreshing and insightful to the customer service world. He has not only added phrases such as “Relational Velcro,” and “Customer Relationship Imprinting,” to the CX lexicon, but he has developed Six-Sided Service; a cohesive customer-centric approach that helps businesses significantly attract, acquire and retain more customers through six specific disciplines. Michael is the Chief Service Office, lead trainer and president of SixSidedService.com, and lives in Southern California with his wife and two daughters.

Table of Contents

Unlocking & Activating Exceptional Service, Why Don’t Most Businesses Consistently Deliver Exceptional Service?, 10; The 17% Factor, The Number One Reason You Need to Read, Study and Implement This Book, 24; What is Customer Relationship Imprinting?, Attract, Acquire & Retain More Customers Who Follow You Regardless of Circumstances, 30; Relational Velcro, Find a Way to Make Your Customer’s Day…And Make It Stick!, 44; Service Architects, Seeing Beyond the Rebar to Build Unshakable Service, 72; The Internal Service Switch: Is It Off or On?, Turning on Customer-Centric Thinking With Your Frontline Employees, 104; Match & Fuse, The Combination that Will Ignite Your Service or Burn It Down, 140; What You Feed is What Will Lead, The Hidden Factors that Feed or Starve Your Service DNA, 166; The Track Determines the Destination, The Key to Ensuring Service Success, Recovery & Forecasting, 190