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Get Different: Marketing That Can't Be Ignored! - Hardcover | Diverse Reads

Get Different: Marketing That Can't Be Ignored!

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From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers—the long-anticipated answer to the defining business challenge of our time.

ISBN-13: 9780593330630

Media Type: Hardcover

Publisher: Penguin Publishing Group

Publication Date: 09-21-2021

Pages: 304

Product Dimensions: 9.00(w) x 5.80(h) x 1.10(d)

Mike Michalowicz (mi-CAL-low-wits) launched and sold two multimillion-dollar companies and is the bestselling author of Profit First, The Pumpkin Plan, Clockwork, The Toilet Paper Entrepreneur, and Fix This Next. He is the host of the American Express Turning Points podcast, and he is a popular speaker who has shared his insights on business and entrepreneurship at TEDx, CreativeLive, INCmty, and others. His columns have appeared in The Wall Street Journal, Box Pro magazine, Entrepreneur, OPEN Forum, Harvard Business Review, and more.

Table of Contents

Introduction xi

Chapter 1 Your Responsibility to Market 1

Chapter 2 The DAD Marketing Framework 25

Chapter 3 The Target One Hundred 51

Chapter 4 Differentiate for Attention 77

Chapter 5 Attract for Engagement 123

Chapter 6 Direct for Results 151

Chapter 7 Experiment, Measure, Amplify, Repeat 175

Chapter 8 How to Know It's Working 205

Chapter 9 The Disadvantage Advantage 225

Chapter 10 Reimagine Your Business 241

Close Grow, but Don't Grow Up 255

Appendixes 262

Author's Note 271

Acknowledgments 273

Notes 277

Index 281