Heineken in Africa: A Multinational Unleashed

For Heineken, "rising Africa" is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true?

Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to genocide and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels.

Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.

ISBN-13: 9781849049023

Media Type: Hardcover(Translatio)

Publisher: Hurst

Publication Date: 09-01-2019

Pages: 256

Product Dimensions: 5.40(w) x 8.50(h) x 1.30(d)

Olivier van Beemen is a Dutch investigative journalist specializing in Africa. This is his first book.

Table of Contents

Acknowledgements
Foreword: It Will Happen Here
1. Ethiopia
2. History
3. Nigeria
4. Sales and Marketing
5. Sierra Leone
6. Impact
7. South Africa
8. Corporate Responsibility
9. Burundi
10. Working for Heineken
11. Congo
12. Conflict Zones
13. Rwanda
14. And What about Heineken?
15. Mozambique
Postscript
Epilogue: The Boss and the Promotion Girl
Notes
Bibliography
Index