Table of Contents
Outline Table of ContentsChapter 1 - So You Think You Want to Start a Home-Based BakeryAssessing Your Baking SkillsAssessing Your Business Skills Home-Based Baking Rules and RegulationsGetting OrganizedHow This Book Is Organized Chapter 2 – Setting Up Your Home-Based Bakery BusinessSetting Up Your KitchenPreparing Your Family for a TransitionEmploying Family MembersComplying with Local, State and Federal RequirementsWorking with Your Local Health Department Working with Your Local State Department of AgricultureRenting an Incubator KitchenEquipping Your KitchenOrganizing Your PantryPacking and Labeling Your GoodsTransporting Your ProductsCustomer and Vendor Relationships Chapter 3 - Getting StartedHow to Structure Your BusinessHow to Organize Your OfficeKitchen Office EssentialsWriting a Business PlanBusiness Books, Software, Videos and Online Resource Chapter 4 - The Legal Aspects of Home-Based BakingWhy You Must Follow the Lawéoning Issues and Home-Based BakingThe Essentials of Business Liability InsuranceDeveloping Business Policies and ProceduresFood Safety and Sanitation Rules to Live By Chapter 5 – Setting Up PricesHow to Price Your ProductsHow to Calculate Your Labor CostWholesale vs. Retail ProductionHow to Produce Profitable Products Chapter 6 – Sales and MarketingWhere to Sell Your Home-Based BakingDefining Your NicheNaming Your BusinessPositioning Your ProductsDesigning Signature ProductsHow to write an eMarketing Plan12 Steps to a Great Press ReleaseDeveloping a Home-Based Baking PortfolioOnline Marketing and Social Networking Word of Mouth AdvertisingSelling Your Products OnlineKeeping Track of Your Customers Chapter 7 Bookkeeping for the Home-Based BakerSeeking Professional AssistancePaying Your Food TaxU.S. Federal Taxes for the Self-EmployedAccounting Software for Home-Based BakersManaging Your Business: Why Some Home-Based Bakers Fail Chapter 8 – Ready, Set, BakeHome-Based Baking ChecklistOrganizing Your Baking TimeDeveloping a Product LineDo You Need Help? Product Delivery and TransportationDelivering the Goods Chapter 9 – Selling Your Product OnlineEstablishing Your Web SiteSelling via Online Food MallsDeveloping an eCommerce Web SiteFood Photography: Images on the WebLearning from Your Online Competitors Chapter 10 – Interview with a Home-Based BakerCalling All Cakes – Owner Whitney CouchGellocake – Owner Lilian ChaviraMaine’s Cake and Cookies – Owner Diane PurkeyThe Box Turtle Bakery – Owner Abraham PalmerThe Cake Chic – Owner Julie PietzTwisted Sisters Barkery – Owners Teresa Hunt, Pam Ray, Diane Willis Chapter 11 Top Kitchen to Market ProductsTop 10 Home-Based Baking Product IdeasTop 10 Home-Based Baking Products for ShippingTop 10 Home Food Processing Products AppendixCulinary Schools/Pasty Program Online Culinary Resources Top 10 Baking Blogs Recommended Reading for the Home-Based Baker Professional Baking Books Industry Magazines and Online Resources Professional Organizations Suggested Workshops and Seminars IndexAbout the Author
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