Table of Contents
So, You Want To Self-Publish Your Own Book?
Fiction Versus Non-Fiction
Getting Things Done. Of Flow And Thrashing
Success Stories In Self-Publishing: Bestselling Authors Who Began As Self-Publishers
Just-In-Time Inventory: How Many Copies Should You Print?
Just-In-Time Inventory
Change Is Good
You Don’t Need To Print All Your Books At Once!
A Book Riddle: The Power Of Reinvestment Of Earnings
Selling Your Book To A Major Publishing House And Big Publisher Sales
Dealing With Company Growth...Pallets, Forklifts, Book Storage, And Insurance
Just-In-Time Distributor Payments
Printing On Demand (POD)
Ingram Lightning Source POD
Replica Books And iUniverse.com
Book Marketing
Direct Mail. Just Say "No."
More About Titles
Keywords In Titles
Success Begets Success
Influence
How To Select Authors
Selecting Topics For Publication
Mini Case Study...Selling 100,000 Cookbooks A Year
Planting Editorial Material
Online Book Marketing
Affiliate Marketing
Free Publicity And News Releases
Book Reviews
Getting Books Into Bookstores
Book Promotion And Turn Key Fulfillment
Book Pricing And Book Industry Terms;How Not To Lose Your Shirt!
Setting Your Discount Schedule
Prepayment Versus Credit
Book Pricing
Returns And The Book Trade
90 Days To Payment; Cash Flow Problems In The Book Trade
Business Ratios
Inventory Turnover
Keeping Track Of Accounts Receivable
Bankruptcy Of Distributors
Consignment Sales And Perfecting A Security Interest
Collection Ratio
Success Can Kill You
Of eBooks And Cash Flow
Business Structure
Sole Proprietorship...Schedule C, Schedule SE, and Estimated Tax Payments
DBA
S-Corporations
Reporting Author Royalties
Sales Tax Questions And Use Tax Questions
Sales Tax
CCNOW.com & Sales Tax On The Internet
Sales Tax And Book Design Services
Use Tax
Deductible Costs In Publishing. Inventory Accounting
Cash Basis Accounting vs. Accrual Basis Accounting
More About COGS And Inventory Valuation
LIFO vs. FIFO
Deductible Books
Deduct The Cost And Nothing But The Cost!
Other Deductible Costs In Publishing
Travel And Entertainment
Book Production
Cover Design, Book Layout: Costs, Options & Do-It-Yourself
Of Text And Type And Postscript
Postscript, The Language Of Printers
Buy A Postscript Laser Printer For Testing Your Files
Sweet Sixteen
Choose Your Cover
Spine Bulk
Name That Paper!
Of Dust Jackets And Dust
1/16 Of An Inch, 1/32 Of An Inch, And More Damn Math
PMS Colors And Cover Design
Color And Meaning
Photo Scanning
ISBN Numbers
Bar Codes
Record Keeping In Publishing
Sales Ledger
Payments (Cash Received) Ledger
Expenses Incurred And Expenses Paid
Debits And Credits
Crediting Sales
Accounting Programs And Publishing Databases
Sources Of Other Income
Review Copies Given Away
The Power Of Accounting
The Holy Grail Of Publishing
The Power Of Trademarks, Copyrights, And A Profitable Series
Valuation Of A Copyright
Annuity Valuation
Ball Park Estimates Of Advances And Revenue Streams
Self-Publisher Break Even
Backlist...Revenue Stream Per Book
Remainder The Duds
Have A Bestseller
Trademark And Copyright Conclusion
Self-Publishing As A Business
Select Resources For Small Publishers
Books
Websites
Other Resources
Index
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