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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often - Hardcover | Diverse Reads

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

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This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

ISBN-13: 9781614485032

Media Type: Hardcover

Publisher: Morgan James Publishing

Publication Date: 02-16-2016

Pages: 186

Product Dimensions: 5.60(w) x 8.60(h) x 0.70(d)

Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Table of Contents

Introduction xvii

1 How to Sell Without Being "Salesy" 1

2 The Magic Building Blocks of the Perfect Sales Letter 12

3 How to Write Headlines That Grab Readers by the Eyeballs and Suck Them Into Your Message 32

4 Inbox Magic: How to Write E-mails That Make More Money 39

5 How to Write Bullet Points That Virtually Force Your Prospects to Buy 62

6 The Triad That Sells More: Irresistible Offers, Risk Reversal, and Powerful Closes 83

7 How to Write Guarantees That Dissolve Fear and Unleash a River of Sales 98

8 How to Write Copy That Closes the Deal 115

9 How to Write Irresistible Offers 122

10 The Secrets of Product Launch Copy 131

11 The Secrets of Writing Blockbuster Copy by Watching Movies 149

12 The Copywriting Challenge 158

About the Author 161

How to Contact Ray 162

Free Membership for Readers 163