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In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules - Paperback | Diverse Reads

In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

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“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.”

—Mario Batali, celebrity chef and author of Molto Italiano

A behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s. A juicy unauthorized history of a small business-turned-big business titan, In-N-Out Burger was named one of Fast Company magazine’s Best Business Books of 2009, and Fortune Small Business insists that it “should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.”

ISBN-13: 9780061346729

Media Type: Paperback

Publisher: HarperCollins Publishers

Publication Date: 10-12-2010

Pages: 352

Product Dimensions: 5.20(w) x 7.90(h) x 0.90(d)

Stacy Perman is an award-winning journalist and author. A former writer and correspondent for BusinessWeek and Time, her work has appeared in Los Angeles magazine, the Los Angeles Times, the Wall Street Journal, and many other publications. Born in Los Angeles, she currently lives in New York.

What People are Saying About This

Richard Branson

“At last, the great American small business story gets told. It is a reassuring read in uncertaintimes, reminding business owners to listen to customers, do what you love, and havefun while you do it.”

Mario Batali

“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves, and that’s saying a lot!”

Gavin Newsom

“When fast food restaurants tried to locate in Fishermans Wharf, ourlocal merchants were opposed to every one of them—except In-N-Out.Because every meal is fresh and made from scratch, In-N-Out is in aclass by itself.”

Tilar J. Mazzeo

“The tumultuous history of how one family and the business they fought to control turned the hamburger into the culinary symbol of a century....Told with the same fresh approach that has turned In-N-Out Burger into an American institution, Perman keeps us wanting more.”

Andrew F. Smith

“ Wow! Stacy Perman’s In-N-Out Burger isn’t just a good book about the rise of a fast-food chain—it’s an exciting saga about a family who created a profitable company that serves great food and still treats its customers and employees decently. What a great story!”