Jeffrey Gitomer's Little Gold Book of YES! Attitude: New Edition, Updated & Revised: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS & HAPPINESS

Every person in the universe wants to hear YES! Every business and sales winner wants to hear one word: YES! Having and maintaining a YES! Attitude that's powerful enough to help anyone achieve the impossible is possible. When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!"

You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one and maintain it for a lifetime. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and The Sales Bible), Gitomer knows more about attitude than anyone alive today. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life!

What makes this book for you? It's not just "inspiration": it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn the 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5 "attitude gems" that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous "attitude busters"... then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win.

ISBN-13: 9780999255506

Media Type: Hardcover(New Edition, Updated & Revised)

Publisher: Sound Wisdom

Publication Date: 01-16-2018

Pages: 224

Product Dimensions: 5.20(w) x 7.70(h) x 0.70(d)

Series: Jeffrey Gitomer's Little Gold Book Series

Gitomer Defined (git-o-mer) n. 1. a creative, on-the-edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information they can take out in the street one minute after the seminar is over and turn it into money. He is the ruling King of Sales. See also: salesman. Jeffrey Gitomer is the author of thirteen best-selling books including The Sales Bible and The Little Red Book of Selling. His best-selling 21.5 Unbreakable Laws of Selling and all of Jeffrey’s sales and personal development training programs including a sales skills assessment and 30-hour sales certification program are available by subscription at www.GitomerLearningAcademy.com. For information about keynote speaking, customized training and seminars visit www.gitomer.com, or email Jeffrey personally at salesman@gitomer.com.

Read an Excerpt

INSIGHT to your INSIDE ATTITUDE

Your humor, your internal belief system, your desire to be good, better, best, your ability to process thoughts and respond, your ability to harmonize with others, your ability to understand your senses, your ability to look at things from a different perspective...the YES! perspective.

Table of Contents

Table of Contents
ELEMENT ONE
Insight to Your Inside Attitude, 20
ELEMENT TWO
Attitude Self Awareness, 56
ELEMENT THREE
Attitude Actions, 90
ELEMENT FOUR
Attitude Attributes, 122
ELEMENT FIVE
Attitude Achievement, 144
ELEMENT FIVE point FIVE
Attitude Fulfillment, 180

Expanded Table of Contents
The subtle difference between a positive attitude and a YES! Attitude, 4
CAUTION: Attitude is hokey, 5
How to benefit from this book, 6
Watch out for the AHA!, 7
Got attitude?, 8
How many attitude lessons and courses have you had?, 9
THIS BOOK CANNOT, 12
THIS BOOK CAN, 13
I promise, 14

ELEMENT ONE INSIGHT TO YOUR INSIDE ATTITUDE
How important is positive attitude to success?, 21
Where does positive attitude come from?, 22
The YES! Factor, 23
There is nothing new about attitude…except yours, 24
What is a positive attitude?, 26
Introducing the most important person in the world, 28
Thought dedication. You decide what to think, and how to react, 32
Positive attitude is ATTRACTIVE and CONTAGIOUS, 36
Everyone is born happy, but it takes years to figure that out, 38
Do you have a positive attitude?, 40
Attitude self-test, 41
Attitude scorecard, 46
How positive is your attitude?, 48
How’d you like your results?, 49
Negative occurrences block positive and creative thought, 51
The bridge between positive and negative, 53

ELEMENT TWO ATTITUDE SELF AWARENESS
Think about it in terms of your personal wisdom, 57
Be aware of the senses that can affect your attitude, 58
I know that! versus How good am I at that?, 60
Reading is fundamental to attitude self-awareness, 62
Breaking YES! Attitude down, in order to build yours up!, 66
What determines effective communication and customer service?, 70
The plot thickens, 71
In business, how is attitude related to hunger?, 73
In business, here’s how your attitude is related to your success, 74
Missing two footers?, 76
Think again, 79
How do negative thoughts and feelings affect you?, 80
What makes attitude go (stay) bad?, 81
Real-world attitude busters, 82
Attitude busters have two elements: things and people, 83
Positive things and YES! things that BUST attitude busters, 84
The 3.5 attitude awareness elements that lead you to action, 86

ELEMENT THREE ATTITUDE ACTIONS
Actions you can take right now, 91
An attitude-action lesson you can begin to use the minute you read it, 92
Want to start making an attitude change? Take attitude actions, 96
What does the local news have to do with success? Nothing!, 100
It’s about time!, 104
Watch your world change, 105
The daily dose of attitude, 106
How can I be more positive with my children, my spouse, at home, at work?, 107
Bust the attitude busters, 110
Wanna start on YOUR path to positive attitude?, 112
Wanna continue on the path to YES! Attitude, 113
3.5 principles that lead to success, wealth, and YES! Attitude, 114
Building belief. Your belief…, 118
What do I need to do to build a stronger belief system…, 120
The shortest goal lesson of your life, 121

ELEMENT FOUR ATTITUDE ATTRIBUTES
Think about your BEST qualities, 123
Rate your YES! Attitude attributes. A self-evaluation, 124
A word about philosophy and why it’s good, 127
The Great Jim Rohn says…, 129
Here’s what other philosophers have to say…, 130
The sales and life philosophy of Jeffrey Gitomer…, 131
Your environments and your associations, 132
The “three you’re crazy” rule. Who does it apply to?, 134
What’s so funny? Everything!, 139
Lead with a smile, 142

ELEMENT FIVE ATTITUDE ACHIEVEMENT
The formula for YES! Attitude achievement, 145
The attitude formula, 146
Attitude disciplines and attitude achievement actions, 148
Attitude is reflected in your response to
events and your responses to people, 150
Thinking about your problems, 152
Ultimate attitude achievement action, 154
Drain your brain at the end of each day, 155
Adding YES! to your positive attitude, 161
Now you know the secret of YES! What are you going to do about it?, 163
Understanding your WHY: The attribute of discovery, 164
Understanding your WHEN: The attribute of starting today, 165
Understanding your HOW: The attribute of starting with your best thoughts, 166
Understanding your YES!: The attribute of achievement, 167
Morgan spills a YES!, 168
Is there a turning point? Is there a beginning point?, 169
How I got my attitude. Fake it till you make it: myth or must?, 170
How to maintain your attitude, 176
Let me take attitude maintenance deeper, 177
The fifteen-minute first thing in the morning YES! Attitude drill, 178
All students of attitude need renewal, 179

ELEMENT FIVE point FIVE ATTITUDE FULFILLMENT
There’s a BIG difference between success and fulfillment, 181
What kind of freedom can a YES! Attitude bring?, 184
Come on, Billy. Walk to Mommy!, 186
There IS a Santa Claus!, 187
Just before you take your last breath, spend your last nickel, 190
Your YES! Attitude is permission…, 191
Gitomer’s affirmations of YES! Attitude success, 192
On choosing happiness. What’s your choice?, 194
The rule of every day, 198
Attitude…pass it on, 200
Attitude library bibliography, 203
Hey, I said, “GET OVER IT!”, 204
An attitude of gratitude, 206
Other titles by Jeffrey Gitomer, 211
Turn the Little Gold Book into your GOLD!, 212
Show More