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Marketing Artificial Intelligence: Ai, Marketing, and the Future of Business - Hardcover | Diverse Reads

Marketing Artificial Intelligence: Ai, Marketing, and the Future of Business

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Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.

The truth is, AI possesses the power to change everything.

While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.

Marketing AI Institute's Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.

Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.

As the amount of data exponentially increases, marketers' abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.

So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you've been waiting for.

ISBN-13: 9781637740798

Media Type: Hardcover

Publisher: BenBella Books - Inc.

Publication Date: 06-28-2022

Pages: 256

Product Dimensions: 6.20(w) x 8.80(h) x 1.10(d)

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers. His first book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms. As a speaker, Roetzer is focused on making AI approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

What People are Saying About This

From the Publisher

“For any marketer exploring the power of data and AI to create better outcomes for their customers and their business, Marketing Artificial Intelligence is an essential primer. This book lucidly explores a multitude of relevant use cases with examples, vendors to watch, and questions to reflect on.”
—Sheldon Monteiro, Chief Product Officer, Publicis Sapient
 
“Marketing Artificial Intelligence is a must-read book to understand how AI is evolving and transforming the discipline of marketing. It’s what you need to know to stay ahead of the curve and deliver experiences that engage and wow consumers.”
—Christi Olson, Head of Paid Search, Microsoft
 
“Today, no business can succeed without a digital presence, and in the very near future no brand will succeed without AI. Roetzer and Kaput have done a masterful job with this book by giving you the roadmap of AI’s impacts and how you can leverage them for a more successful future.” 
—Mathew Sweezey, Best Selling Author of The Context Marketing Revolution (HBR) and Cofounder Salesforce Web3 Studio
 
“A masterful handbook for marketers looking to understand what AI/ML can actually do, how to get started, and who can help. Marketing Artificial Intelligence is a smart, sensible, and comprehensive survey of the landscape, full of inspiring examples and practical advice.”
—Jim Lecinski, Clinical Associate Professor of Marketing, Northwestern’s Kellogg School of Management and Coauthor of The AI Marketing Canvas
 
“With AI’s ability to gain insight into your target audience, it is simple to understand why Paul and Mike wrote this valuable book to educate business leaders.” 
—Jeanne Hopkins, Chief Revenue Officer, OneScreen.ai and Former VP of Marketing, HubSpot
 
“A vital roadmap to plan and deploy AI in marketing, regardless of industry or company size . . . This book is a lifeline for CMOs who think the next five years will look anything like the last five years.”
—John Dougherty, Chief Marketing Officer, Brighton Jones
 
“If you want your agency to thrive, continue to be in demand, and be profitable . . . you can’t really afford not to read this book. It’s written by marketers for marketers. And it is your future.”
—Drew McLellan, CEO, Agency Management Institute

Table of Contents

Introduction 1

Chapter 1 The Science of Making Marketing Smart 9

Chapter 2 Language, Vision, and Prediction 29

Chapter 3 The Marketer-to-Machine Scale 39

Chapter 4 Getting Started with Marketing Al 55

Chapter 5 Advertising and Al 75

Chapter 6 Analytics and Al 85

Chapter 7 Communications, PR, and Al 95

Chapter 8 Content Marketing and Al 103

Chapter 9 Customer Service and Al 115

Chapter 10 Ecommerce and Al 123

Chapter 17 Email Marketing and Al 131

Chapter 12 Sales and Al 139

Chapter 13 SEO and Al 149

Chapter 14 Social Media Marketing and Al 159

Chapter 15 Scaling Al 169

Chapter 16 More Human 185

Chapter 17 Al and You 199

Conclusion 203

Acknowledgments 219

Endnotes 221

Index 231