Marketing To The Affluent / Edition 1

From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.

ISBN-13: 9780070610477

Media Type: Paperback

Publisher: McGraw Hill LLC

Publication Date: 08-01-1997

Pages: 336

Product Dimensions: 6.00(w) x 8.70(h) x 0.70(d)

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

An Introduction to the Affluent Market: The Hard Facts.

Courage: The Basic Characteristic of the Extraordinary Sales Professional.
Knowledge: A Basic Characteristic of the Extraordinary Sales Professional.
Technique: A Basic Charateristic of the Extraordinary Sales Professional.
Sources of Information.
A Big-League Orientation: Focusing on the Affluent.
Expertise.