Omnichannel Retail: How to Build Winning Stores in a Digital World

An omni-approach to retail has the potential to boost through-the-door footfall, deepen levels of customer insight, improve service, enhance loyalty and ultimately drive more sales.

In today's connected and always-on world, the retail industry is under significant pressure. Digital and mobile technologies, one hour delivery apps and kerbside pickup mean many customers never step inside a bricks and mortar-sales space.

Yet digital provides myriad possibilities for physical retailers. But they need to learn how to harness the art of selling both online and offline, integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel.

Connecting the digital to the actual, Omnichannel Retail delivers a wealth of opportunities for the physical retail space. This fully updated new edition explains how to deliver personalized marketing, provide dynamic loyalty programmes and how to work with data. Featuring case studies including Pret a Manger, McDonalds, Asda, Woolworths Australia, Loblaws and Southeastern Grocers, this book provides tangible and proven examples how retailers can capitalize on the rapidly evolving tech-driven world, while enhancing their traditional channels to market.

ISBN-13: 9781398612723

Media Type: Paperback(2nd ed.)

Publisher: Kogan Page, Ltd.

Publication Date: 09-26-2023

Pages: 288

Product Dimensions: 6.14(w) x 9.21(h) x 0.00(d)

Tim Mason, based in London UK, has over 30 years' experience in grocery and retail industries, specializing in strategic marketing and customer loyalty. He is CEO of Eagle Eye, an SaaS technology company. Miya Knights, based in London UK, has 20 years' experience as an analyst, journalist and editor, specializing in enterprise technology use in retail. She owns Retail Technology magazine and is co-author of Amazon. Sarah Jarvis based in London UK is Head of Solutions Marketing at Eagle Eye.

Table of Contents

** Chapter - 00: Introduction ** Chapter - 01: The digital imperative ** Chapter - 02: Analogue learnings ** Chapter - 03: Loyalty is dead ** Chapter - 04: Your location in the physical world ** Chapter - 05: The digitally augmented store ** Chapter - 06: Mobile makeover ** Chapter - 07: Data-based retailing ** Chapter - 08: Performance marketing ** Chapter - 09: The importance of e-commerce ** Chapter - 10: New media, new content ** Chapter - 11: Culture and governance ** Chapter - 12: Marketing in the Moment/Context is King ** Chapter - 13: Everyone’s at it ** Chapter - 14: Lessons learned; ** Chapter - 15: A practical guide: what you need to run an omnichannel loyalty programme;