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Redefining Rich: Achieving True Wealth with Small Business, Side Hustles, and Smart Living

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2022 NATIONAL INDIE EXCELLENCE AWARD FINALIST — BUSINESS, ENTREPRENEURSHIP, & SMALL BUSINESS • 2022 AXIOM BOOK AWARD BRONZE MEDALIST — ENTREPRENEURSHIP/SMALL BUSINESS • NAUTILUS BOOK AWARD SILVER WINNER — BUSINESS & LEADERSHIP

Redefining Rich is inspiring, thought-provoking, and highly recommended both as a fascinating story in its own right and as a call to reconsider what one truly aspires to in life.” —Midwest Book Review

In our dysfunctional economy, “success” often comes at great personal cost . . . we’re tired, we’re stressed out, and we have no time for family and friends. It’s time to redefine “rich.”


From a third-generation farmer and successful entrepreneur, Redefining Rich is an entrepreneur’s guide to balancing work and family with the pleasures of the good life, with simple exercises and important lessons to serve everyone from the new sole proprietor to a seasoned CEO.

Shannon Hayes was in the final months of her PhD program, recently engaged, and beginning to plan her future. Having grown up on a northern Appalachian sheep farm, she had two advantages: a hard-won education and hillbilly pragmatism. But when it came time to enter the job market, Hayes made a tough discovery: the economy just doesn’t work. It doesn’t work for women, for free thinkers, for the working class, or for white-collar professionals. It doesn’t work in rural America, much less in the cities and the suburbs. It forces us to choose between career and family, profit and creativity.

So, Hayes and her husband walked away from their career paths and chose to forge a life on her family’s frost-plagued mountain farm, starting up a small café in town. Together, they found their sweet spot: a place where the Appalachian farm culture and sensibilities she and her community have lived by helped them thrive, even in a tough economic environment. Against the odds, the Hayes family built a business that lets them live abundantly, spend time with family, and enjoy the gifts of nature. And the business even helped reinvigorate their chronically economically depressed town.

But the journey to this point was rife with challenges, tumbles, and mistakes. With humor, lively stories, and assurance, Hayes reveals the best lessons she’s learned for taking an alternate path, whether it lies in rural America, in the ‘burbs, or the heart of the city. She outlines the fundamentals of sustainable wealth, how to develop income streams, get organized, bring family into the business, ask for fair prices and market efficiently, and—the most important lesson of all—set personal boundaries and say “no” even while sustaining relationships. Hayes shows entrepreneurship is the means to build sustainable communities, keep families together, and foster great creative fulfillment.

Redefining Rich will comfort, instruct, amuse, and inspire those of us who are trying to make our lives work in untraditional ways.

ISBN-13: 9781950665891

Media Type: Paperback

Publisher: BenBella Books - Inc.

Publication Date: 08-10-2021

Pages: 224

Product Dimensions: 5.50(w) x 8.25(h) x 0.60(d)

Shannon Hayes is the chef and CFO of Sap Bush Hollow Farm, LLC. She and three generations of her family raise grassfed & pastured meats, operate Sap Bush Cafe (a farm-to-table and neighbor-to-neighbor experience in the Catskill mountains), as well as vacation rentals, long-term rentals, and an online general store. Hayes is the author of several books, including The Grassfed Gourmet Cookbook, Long Way on a Little, and Radical Homemakers. She is the host of The Hearth of Sap Bush Hollow podcast, which chronicles and lessons from a life tied to family, community, and the land. Hayes holds a PhD in sustainable agriculture and community development from Cornell University and makes it a life goal to spend a few hours in the woods each day doing nothing except pondering the mysteries of the universe. Hayes lives and works in West Fulton, NY, in the Northern Catskills, where she grew up.

What People are Saying About This

From the Publisher

“Funny, humble, and wise . . . Hayes encourages us to live more simply, think more courageously, and perhaps most important, recognize we can begin right now.”
Forrest Pritchard, New York Times bestselling author of Gaining Ground and Start Your Farm

Redefining Rich offers a new, more holistic view of income and security . . . Shannon Hayes has learned the hard way how to build a successful and abundant life by accessing wealth with a different lens."
—Diana Rodgers, coauthor of Sacred Cow

“We live in a world of side hustles, passion projects, and calls to ‘do what you love.’ But for too many of us, the result isn’t wealth, but overworking, burnout, and lives that are ever-harder to hold together. As Redefining Rich argues, we can build lives that focus on what matters, combine diversity and unity, and give us back time. ” 
Alex Soojung-Kim Pang, founder of Strategy + Rest and author of Shorter and Rest

Redefining Rich is a treasure map to remaking our idea of fulfillment from the purely financial to a principled and ultimately more sane pursuit of quality of life . . . But this slim book is something else: a manifesto about how to save the planet, one small business at a time.” 
—Dan Charnas, author of Everything in Its Place

“We can redefine rich to mean a work life that is profitable while also keeping us connected to the people and world we care about. Redefining Rich offers readers a detailed guide for building richer, more rewarding lives.”  
Yael Schonbrun, PhD, assistant professor at Brown University and cohost of the Psychologists Off the Clock podcast

Redefining Rich offers a road map to rejecting consumerism and carving out a more satisfying lifestyle—through thrift, entrepreneurialism, creativity, and conscious living (plus naps!). Hayes is that rare author who manages to be both inspirational and deeply pragmatic.  . . . Required reading for anyone looking for achievable alternatives to the insanity of our current culture.”
Tara Henley, author of Lean Out

"In Redefining Rich, Shannon Hayes strikes just the right balance between pragmatism, honesty, and inspiration as she offers an actionable roadmap toward creating a livelihood—and equally important, life—rooted in an abundance of wealth that transcends mere numbers."
Ben Hewitt, author of The Town That Food Saved and Home Grown
 
“This is exactly the book I needed to read right now. Shannon unfailingly writes about the exact things I've been turning over in my mind, and in conversations with friends and family. Her writing is not only a hopeful balm about the life-serving economy; she actually provides readers with the tools (and even the math!) to increase their non-monetary wealth. I wish this book was required reading for everyone!”
Erica Frenay, owner of Shelterbelt Farm and The Meadow at Shelterbelt LLC
 
“Shannon Hayes shares her personal experience with the harsh realities of what it takes to succeed at a family friendly community serving business in the midst of an extractive economy. And explains how she made it work.”
—David Korten, author of When Corporations Rule the World and Change the Story, Change the Future
 
“A practical guide to moving from an extractive, non-generative living system, to one that is holistic, dynamic and productive . . . it will inspire each of us to transform our thinking and practices in a way that is healing for self, community and planet.”
Vivian Williams-Kurutz, founder and E.D. of Harlem Wellness Center

"Unlike business books that promise a roadmap to only economic profit, Redefining Rich offers an honest and encouraging picture of what life running a small business can look like, and clears a path toward a life-serving economy for all."
—Katie Spring, The Maine Organic Farmers and Gardeners Association

" If you have an aspiring entrepreneur in your life, giving them this book may fire them up to take the next step and start their own business."
—Ann Adams, Holistic Management International

Table of Contents

Preface xi

Introduction xvii

1 Love or Fear? 1

2 Omelet Economics 19

3 Quality of Life and Shit Sandwiches 41

4 Income 59

5 Organization 99

6 Less Stress, More Profit 131

7 Sales and Marketing 145

8 Yes to No 163

Conclusion 177

Acknowledgments 185

Notes 189

Index 195

About the Author 203