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Reengineering Retail: The Future of Selling in a Post-Digital World - Hardcover | Diverse Reads

Reengineering Retail: The Future of Selling in a Post-Digital World

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Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.

Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future.

Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry.

Infused with real world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold brands and business leaders. Stephens’ strategies will provide businesses with the foresight required to move quickly and effectively into the future.

ISBN-13: 9781927958810

Media Type: Hardcover

Publisher: Figure 1 Publishing

Publication Date: 04-11-2017

Pages: 256

Product Dimensions: 6.30(w) x 9.00(h) x 1.20(d)

Founder of the international consultancy Retail Prophet, Doug Stephens is one of the world’s most influential retail industry futurists. His intellectual work and thinking have guided many of the world’s best-known retailers, agencies and brands including Walmart, Home Depot, Disney, BMW, Citibank, Google, Intel and WestJet. Prior to founding Retail Prophet, Doug spent over 20 years in the retail industry, holding senior international roles including the leadership of one of New York City’s most historic retail chains. Doug is the author of The Retail Revival: Reimagining Business in the New Age of Consumerism (Wiley, 2013) and sits on the advisory board of the David Sobey Centre for Innovation in Retail & Services at St. Mary’s University.

Table of Contents

Foreword viii

1 Retail is Dead

1 Software Eats Retail 1

2 Farewell to Bentonville 7

3 Know Thy Enemy 15

4 A One-Click World 23

5 The Delivery Arms Race 31

6 Requiem for Don Draper 43

7 The End of the Beginning 57

2 Media is the Store

8 Ecommerce 3.0 65

9 A Future Artificially Sweetened 75

10 Virtually There 85

11 A Whole New Reality 97

12 Baby, You Can print My Car 105

13 Is Retail Dead? 113

3 The Store Is Media

14 The Human Elements of Retail 117

15 Generation Ex(perience) 129

16 The Shopping Space of the Future 141

17 The Store Is Media 165

18 The Future of Retail 181

19 A Bright New Era 203

4 Reengineering Retail

20 Engineering the Future 207

21 Setting the Stage for Innovation 211

22 Cultivating an Innovative Mindset 219

23 Implementing Innovation 229

24 Reengineenng Retail 241

25 Retail Is Alive 253

Endnotes 256

Credits 267

Index 269