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Scientific Advertising - Hardcover | Diverse Reads

Scientific Advertising

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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

ISBN-13: 9781603868044

Media Type: Hardcover

Publisher: Merchant Books

Publication Date: 02-01-2014

Pages: 88

Product Dimensions: 6.00(w) x 9.00(h) x 0.38(d)

Claude C. Hopkins was an American advertiser and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend.