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See, Solve, Scale: How Anyone Can Turn an Unsolved Problem into a Breakthrough Success - Hardcover | Diverse Reads

See, Solve, Scale: How Anyone Can Turn an Unsolved Problem into a Breakthrough Success

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Inspired by Brown University’s beloved course—The Entrepreneurial Process—Danny Warshay’s See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship.

The Entrepreneurial Process, one of Brown University’s highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn’t the case. Entrepreneurship is not a spirit or a gift. It is a process that anyone can learn, and that anyone can use to turn a problem into a solution with impact.

In See, Solve, Scale, Danny Warshay, the creator of the Entrepreneurial Process course and founding Executive Director of Brown’s Center for Entrepreneurship, shares the same set of tools with aspiring entrepreneurs around the world. He overturns the common misconception that entrepreneurship is a hard-wired trait or the sole province of high-flying MBAs, and provides a proven method to identify consequential problems and an accessible process anyone can learn, master, and apply to solve them.

Combining real-world experience backed by surprising research-based insights, See, Solve, Scale guides the reader through forming a successful startup team and through the three steps of the process: find and validate a problem, develop an initial small-scale solution, and scale a long-term solution. It also details eleven common errors of judgment that entrepreneurs make when they rely on their intuition and provides instruction for how to avoid them.

Leveraging Warshay’s own entrepreneurship successes and his 15 years of experience teaching liberal arts students, See, Solve, Scale debunks common myths about entrepreneurship and empowers everyone, especially those who other entrepreneurship books have ignored and left behind. Its lasting message: Anyone can take a world-changing idea from conception to breakthrough entrepreneurial success.

ISBN-13: 9781250272317

Media Type: Hardcover

Publisher: St. Martin's Publishing Group

Publication Date: 03-22-2022

Pages: 320

Product Dimensions: 6.30(w) x 8.70(h) x 1.30(d)

DANNY WARSHAY is the founding Executive Director of the Nelson Center for Entrepreneurship and Professor of the Practice at Brown University. He began his entrepreneurial pursuits while an undergraduate at Brown as a member of the Clearview Software startup leadership team. Apple acquired Clearview, and since then, he has co-founded and sold companies in fields ranging from software and advanced materials to consumer products and media. Danny received an M.B.A. from Harvard Business School. He lives in Providence.

Table of Contents

Introduction 1

Part 1 Entrepreneurship: A Process, Not a Spirit

Chapter 1 The Liberal Arts Roots of This Structured Entrepreneurial Process 13

Chapter 2 The Benefits of Scarce Resources 18

Part 2 The See, Solve, Scale Entrepreneurial Process

Step 1 See

Chapter 3 Find and Validate Unmet Needs 45

Step 2 Solve

Chapter 4 Develop a Value Proposition-Mindset Guidelines 65

Chapter 5 Develop a Value Proposition-Techniques 89

Step 3 Scale

Chapter 6 Create a Sustainability Model 115

Chapter 7 Create a Sustainability Model-Growing Your Team 178

Chapter 8 Create a Sustainability Model-Raising Financial Resources 207

Part 3 Pitching

Chapter 9 Three Related Pitch Documents 231

Chapter 10 Pitching Mistakes to Avoid 240

Chapter 11 Persuasive Communication 255

Conclusion 263

Acknowledgments 271

Notes 275

Bibliography 287

Index 297